Plastic pollution has become a huge environmental problem, prompting some cities and countries to heavily tax or ban the plastics products (e.g bags, straws). The purpose of this research is to provide knowledge into the effectiveness of campaigns using plastic and plastic waste, and provide an overview of a new innovative waste management. In this paper, researcher are intended to introduce Masaro (Manajemen Sampah Zero), a CSR program at PT Polytama, as it would be an innovative and efficient waste management instead a massive campaign.Keywords: Plastic problems, Campaign, Waste management
Cumin tea is an herbal product with myriad of benefits. This tea is produced in Tinumpuk Village, Indramayu Regency. Community-based organization that produces this tea belongs to the Ikatan Mantan Buruh Migran–Desa Tinumpuk (IBU TIN). This study aims to determine the application of integrated marketing communication by CBO IBU TIN, especially in marketing cumin tea. This research uses qualitative approach and case study method. The techniques used to collect data are observation, in-depth interviews, and documentation studies. Data analysis technique used Miles & Huberman interactive analysis, while triangulation of data sources was used to test the validity of the data. The results of the study shows that marketing of cumin tea products by CBO IBU TIN has used several elements in integrated marketing communication, namely advertising, sales promotion, personal selling, public relations, event marketing, and packaging. This finding also shows that CBO IBU TIN does not use digital (interactive) communication in marketing the cumin tea products.
Keywords: Integrated Marketing Communication, Migrant Workers, Cumin Tea
Plastic pollution has become a huge environmental problem, prompting some cities and countries to heavily tax or ban the plastics products such as bags and straws. Hence, the purpose of this research is to provide knowledge into the effectiveness of campaigns using plastic and plastic waste, and provide an overview of a new innovative waste management. This research is also intended to introduce Masaro (Zero Waste Management), a CSR program at Polytama Company, as it would be an innovative and efficient waste management instead a massive campaign.
The purpose of this study is to empirically photograph the development of the digital media industry in Indonesia. In particular, this study describes the form of media spatialization carried out by MNC Group using the approach of Vincent Mosco's Media Political Economy Theory. The research approach used is descriptive qualitative with documentation study method to observe and analyse how MNC Group has expanded. The technique of data collection is through documents such as annual reports, publications and other library sources. The results showed that the spatialization carried out strengthened the company's position in the media industry and was able to dominate the market. However, the development of the media industry is not only influenced by technology but also economic and political factors. The power of media on the one hand has a positive impact, but it is also necessary to anticipate impacts that can harm the society when putting economic and political interests above public and social functions. Digital media have a very important role at this time so it needs the involvement of various parties such as the government through regulations to prevent a total media monopoly. In addition, it is also necessary to pay attention to the rights of the community being ignored if the public character is no longer owned by the media.
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