The tourism sector is one of the sectors that was hardest hit when the Covid-19 pandemic hit Indonesia. Tourist visits during the Covid-19 pandemic decreased dramatically. To overcome this situation, serious efforts are needed to keep tourist destinations in demand by visitors, including the case study of Gembira Loka Zoo (GLZoo) Yogyakarta. One of the efforts taken by GLZoo managers is through social media, such as Instagram, in order to maintain the brand awareness of GLZoo as a tourist destination. Tourist destinations that are closely related to social media, in which there is a term that has an important meaning and role, namely online engagement which is a psychological response from social media users (Instagram). Online engagement aims to see how much the uploads on Instagram social media have achieved. This paper uses a qualitative descriptive research method, namely finding a fact with the correct interpretation. Hopefully, with marketing communication using Instagram, it is so that brand awareness in the minds of consumers is maintained, the final goal is of course the top of mind stage. In addition, to get maximum engagements, the GLZoo Instagram account manager seems to have to pay attention to several factors: 1). type of content, 2) upload time, 3) caption, and 4) hashtags. So, when tourists have thoughts of wanting to travel in a category that suits GLZoo, the first thing that tourists remember is GLZoo spontaneously without any assistance or stimulus. Sektor pariwisata merupakan salah satu sektor yang paling terpukul saat pandemi Covid-19 melanda Indonesia. Kunjungan wisatawan saat masa pandemi Covid-19 menurun drastis. Melihat kondisi tersebut, dibutuhkan upaya untuk tetap menjaga agar destinasi wisata tetap diminati oleh para pengunjung, yang dalam tulisan ini penulis mengambil studi kasus Gembira Loka Zoo (GLZoo) Yogyakarta. Salah satu upaya yang ditempuh oleh pengelola GLZoo agar para pengunjung tetap mengingatnya adalah melalui media sosial yang dalam tulisan ini adalah Instagram. Hal ini supaya brand awareness GLZoo sebagai destinasi wisata tetap terjaga, tetap mengenali dan teringat dibenak masyakarat. Destinasi wisata yang erat kaitannya dengan media sosial, di dalam nya terdapat satu istilah yang memiliki makna dan peran penting yaitu Online engagement yang merupakan respon psikologis dari pengguna media sosial (Instagram) yang dikelompokkan sebagai tindakan interaktif, antara pengguna media sosial dengan akun destinasi wisata. Online engagement bertujuan untuk melihat seberapa besar capaian dari unggahan-unggahan di media sosial Instagram. Tulisan ini menggunakan metode penelitian deskriptif kualitatif, yaitu pencarian suatu fakta dengan interpretasi yang tepat. Diharapkan, dengan komunikasi pemasaran menggunakan Instagram adalah supaya brand awareness di benak konsumen tetap terjaga, tujuan akhir tentunya adalah pada tahapan top of mind. Selain itu, untuk mendapatkan engagements yang maksimal, pengelola akun Instagram GLZoo nampaknya harus memperhatikan beberapa faktor: 1). jenis konten, 2) waktu upload, 3) caption, dan 4) hashtags. Sehingga ketika wisatawan mempunyai pikiran ingin berwisata dengan kategori yang sesuai dengan GLZoo maka yang pertama kali diingat dibenak wisatawan adalah GLZoo secara spontan tanpa harus diberikan bantuan atau stimulus.
Trade liberalization has been carried out through the ASEAN Economic Community (AEC). Barriers to trade both goods and services are no longer found. Through market trade liberalization, ASEAN countries are increasingly open to competition. E-Commerce trade is a trade that was born due to the development of information technology. Through trade E-Commerce creates opportunities and challenges for countries in Southeast Asia. One product that is widely traded is cosmetics. The cosmetics industry has a strategic opportunity to increase the income of Southeast Asian countries, especially Indonesia. Promising markets, abundant raw materials and the ability to absorb labor are quite a number of industries to be reckoned with. It is interesting to study further the existence of strata that sells cosmetic products both at home and abroad through E-Commerce trading continues to increase. But on the other hand local Indonesian cosmetic products are not able to compete with foreign products. As a result, losses can be experienced by cosmetic products SME entrepreneurs. This study is intended to determine the role of the Indonesian government in enhancing the competitiveness of cosmetic products in the Asean realm as well as regulations that regulate cosmetics trade through the use of e-commerce.
The COVID-19 pandemic has erased the stereotype of the domestication of women with the status of women as housewives and career women, which has an impact on women’s double burden, namely doing domestic work and public work. This article aims to prove that the domestic sector has strengthened the existence of women. This research is descriptive qualitative by interviewing three career women in Yogyakarta. They were selected by direct pointing because these women can provide relevant information in this study. Indirect observations were carried out to explore information that was not conveyed at the time of the interview. Information from journals, websites, and newspapers was used to strengthen the data. The results showed that women’s ability to manage the household had an effect during the COVID-19 pandemic, namely the Work From Home (WFH) policy. Women’s domestic roles include women’s managerial abilities in utilizing home facilities such as the living room, family room, workspace, and even the kitchen room and mastery of home facilities such as Wi-Fi, laptops, and cellphones used by other family members. It also provides ample opportunity for women to demonstrate their ability to carry out domestic sector jobs such as cooking, protecting family members, and doing public work such as seminars, teaching, selling services, business, and forming social groups to help disaster victims. In line with that, the role of women in the domestic sector and public sector is balanced, thereby strengthening women’s existence during the COVID-19 pandemic.
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