ABSTRAK Usaha “I AM QUEEN” merupakan usaha baru yang didirikan pada tahun 2017 dengan modal sendiri. Produk yang dihasilkan berupa ayam crispy, ayam geprek, serta menu tambahan lainnya seperti burger, pizza, spaghetty, chicken steak, dan frenchfries. Penelitian ini bertujuan untuk mengetahui tingkat kelayakan investasi dalam pendirian usaha “I AM QUEEN” yang beralamat di Jalan Manukan Tama Blok 19/33-34 Kav. 198 A-B Surabaya. Metode penelitian yang digunakan yaitu metode deskriptif dengan menganalisis aspek pasar dan pemasaran, aspek teknis dan produksi, aspek organisasi dan manajemen, serta aspek finansial dengan perhitungan kelayakan investasi berupa Payback Period. Analisis pasar dan pemasaran menunjukan bahwa prospek usaha cukup baik, dilihat dari peningkatan jumlah permintaan produk. Analisis teknis dan produksi menunjukkan bahwa lokasi usaha “I AM QUEEN” dan peralatan usaha terjaga dengan baik dan dalam kondisi bersih untuk melakukan kegiatan produksi, serta dapat memenuhi kapasitas produksi untuk permintaan pasar. Analisis organisasi dan manajemen menunjukkan pemilik usaha yang telah menjalankan fungsi manajemen dengan baik dan sebagaimana mestinya. Analisis finansial dengan menggunakan modal sendiri didapatkan hasil Payback Period yaitu satu tahun dua bulan. Kata Kunci : Aspek – Aspek Studi Kelayakan Bisnis, Bisnis, Studi Kelayakan Bisnis, ABSTRACT ‘I AM QUEEN’ Resto is a new bussiness established by self funding in 2017. The products are crispy chicken, geprek chicken, and other additional menus such as burger, pizza, spaghetty, chicken steak, and frenchfries. This research aims to determine the feasibility of investment in the establishment of a “I AM QUEEN” bussiness where located at Manukan Tama Street, Block 19/33-34 Kav. 198 A-B Surabaya.The research method used is descriptive method by analyzing market and marketing aspect, technical and production aspects, organizational and management aspects, and financial aspects with the calculation of the feasibility of investment Payback Period. Market and marketing analysis indicates that the bussiness prospect is good enough, it is seen from the increasing number of product demand. Technical and production analysis showed that the location of “I AM QUEEN” and bussiness equipment is well maintained and in a clean condition to carry out production activities, and also can fulfill the production capacity for market demand. Organizational and management analysis shows that bussiness owner has been running the management functions well. And the result of financial analysis showed that Payback Period of that bussiness is one year two months. Keyword: Aspects of Feasibility Study, Bussiness, Feasibility Study
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.