Due to varying tourist motivations and needs, involvement in new experiences has different individual consequences. This paper examines the predictive relationship between memorable tourism experience (MTE), meaning in life (MIL) and subjective well-being (SWB). It further investigates whether meaning in life mediates memorable tourism experience's influence on subjective well-being. The study design was cross-sectional, with data collected from 283 tourists visiting Cappadocia, Turkey. Although all variables were positively correlated, SEM analyses revealed that meaning in life mediated the association of memorable tourism experience with life satisfaction but not positive affect. These findings are discussed considering the role of meaning in life in the link between dimensions of MTE and SWB.
Abstract:Modern consumers consume signs rather than the product itself. Consumed one is the life surrounded by images rather than the actual use value or benefit of the product. Consumption also gives us the reality of life. The thing that provides the commonality related to the signs in communication is participatory social life which allows people to gain similar life experiences. Evaluations about people, objects, feelings and thoughts within this social life may contain similar acceptances and may present social insights to us. A sign is a fairly simple thing that has a special meaning for a person or group of people. It is not a thing itself, nor a sense; they are both together.All communication works, especially advertisements that brands conduct in creation of meaning regarding consumption play a role. However, the interaction here is not one-sided; it is mutual. Insights about human, in other words, human truths are reflected in brand communications and the people who are exposed to these communications are influenced by their own reality. A large part of the signs built by the brands advertisements are related to gender, roles of men and women and their relationships. Individual integrates his/her gender identity which is gained through birth and the relationship form s/he establishes with the opposite sex with the features gained as a result of his/her social life. Thus, s/he makes interpretation related to sex and relationships they have as woman or man with common values and beliefs of society in which s/he is. It should be added that television and advertisement contribute to the learning of gender within social life. Examination of how woman and man's roles and their relationship forms are represented gives an idea about human and social realities about the subject. In order to understand and identify consumers, it is necessary to put forward the meaning in deep structure, to read advertisements and to describe signs. In semiotic analysis, researcher is concerned with the description of perceptions, not with the description of reality. In other words, while resolving texts and messages, a semiotician is concerned with the whole interpretations constituting contexts which are diversified with different expectations, experiences of the recipients, and their motives. However, to be able to analyse the reflections of social background also makes a contribution to the description of consumer.*
With the digital age, we see brands that adapt to fast-changing consumer behavior effectively achieve their marketing goals. Brands that are adapted to instant communication can form strong bonds with their consumers and differentiate from their competitors. Real-time marketing, which is an effective way to achieve targeted consumer response with a lower budget than traditional marketing activities, is a marketing strategy in which brands are instantly on the consumers ' agenda. Being involved in the consumer agenda requires both creativity and creates a natural source of creativity. In this way, consumers ' sense of closeness to the brand increases with a natural pattern. Within the scope of this study, it is aimed to contribute to the conceptual integrity of real-time marketing with its academic and sectoral dimensions. For this purpose, qualitative research methods, semi-structured interview technique industry professionals with real-time marketing related to the definition, features and reviews on the strategies identified in the metering sample also content a detailed study of the applications are given. According to the study findings, the most important features to be found in real-time marketing should be strategically speed, creativity, the right content at the right time, diversity, relevance to the subject, divergence, humor and meaningfulness. The criteria to be considered in measuring the impact of real-time marketing are social media interaction (access, likes, sharing, comments), brand awareness and contribution to taste, popularity in unit time and the impact of online spread it creates.
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