This study aims to measure the effect of CSR on Corporate Image. The research approach used explanatory research analysis. The sample of this research is people who know about CSR which is applied in cigarette companies. The implementation of CSR for cigarette companies is important as a form of contribution to society. However, the implementation of CSR in cigarette companies is still considered as part of a promotional strategy alone. The debate on the application of CSR to the cigarette industry is an interesting part to discuss. The results of this study reveal that CSR is a determining factor in shaping and strengthening a company's image. In addition, the findings in this study confirm that Altruistic Responsibility which focuses on improving the welfare of the community will have a big impact on the company, the role of Altruistic Responsibility as a component of CSR that shapes the company's image will have an impact on company profitability, logistical support, and strengthen public trust.

This study to examine the effect of brand community integration and perceived benefits on community commitment as moderated by type of community. This study uses a quantitative approach with a hypothesis testing approach. The sample of this research is the automotive and sneaker communities. The data analysis used was SEM analysis using PLS software. Variable Brand Community Integration (x1) does not have the effect of significantly at variable community commitment (Y) and the perceived benefit (X2 ) effect is significant to the variable community commitment (Y). The study explains how importance of brand community integration and perceived benefits have a contribution to building brand community commitment. Companies can pay attention to community involvement in increasing their commitment to continue using the product. Besides, Members of communities will tend to pay attention to the benefits that they get to follow the community, It is can be used by companies to improve the provision of benefits to the members, and will give benefits for the company to increase the commitment of the customers.

A person's behavior to use a product, symbol, or attribute of an institution is part of the recognition of the institution to which it is affiliated. Comfort and satisfaction can be factors that cause someone to make their institution as an affiliate voluntarily. This phenomenon is often measured in business organizations or companies. The same thing should also be applied to higher education. Universities as providers of higher education services are inseparable from providing satisfaction to students. Student satisfaction can encourage them to volunteer to use university products, attributes, or symbols as their affiliation. This study aims to see the effect of University Satisfaction on University Affiliation by including gender as a moderating variable. 91 respondents from three state universities in Malang City. This study found the influence of University Satisfaction on University Affiliation. Besides, gender differences do not show a moderating relationship in these variables.

Micro, Small and Medium Enterprises (MSMEs) contribute to the Gross National Income (GDP) up to 40% and the creation of new job vacancies. Based on 25% of the total number of MSMEs in Indonesia cannot produce during the pandemic. In addition, internal problems such as lack of business knowledge, IT updates, low understanding in market make most MSMEs have low firm performance. Firm performance is an important part of a company to observe and evaluate the suitability of the results in business activities with the predetermined plan. Some researchers believe that firm performance is affected by Entrepreneurial Orientation and Market Orientation. This research was conducted by MSMEs that  run their businesses in Malang City, East Java Indonesia. Data collection uses non-probability method approach with simple random sampling technique. The number of respondents collected in this study amounted to 112 respondents, but which can be used in data processing was amounted to 101 respondents. The method of data analysis uses SEM (Structural Equation Modeling) based on Partial Least Square (PLS) using SmartPLS 3.3 software application. This study aims to investigate the role of Entrepreneurial Orientation and Market Orientation in improving the performance of MSMEs. The research findings that entrepreneur orientation and market orientation are proven to have an effect on improving the performance of MSMEs. However, entrepreneur orientation cannot have a direct impact on improving performance. Entrepreneur orientation must be supported by market orientation in improving MSME performance