In this study, we investigate the attentiveness exhibited by participants sourced through Amazon Mechanical Turk (MTurk), thereby discovering a significant level of inattentiveness amongst the platform’s top crowd workers (those classified as ‘Master’, with an ‘Approval Rate’ of 98% or more, and a ‘Number of HITS approved’ value of 1,000 or more). A total of 564 individuals from the United States participated in our experiment. They were asked to read a vignette outlining one of four hypothetical technology products and then complete a related survey. Three forms of attention check (logic, honesty, and time) were used to assess attentiveness. Through this experiment we determined that a total of 126 (22.3%) participants failed at least one of the three forms of attention check, with most (94) failing the honesty check – followed by the logic check (31), and the time check (27). Thus, we established that significant levels of inattentiveness exist even among the most elite MTurk workers. The study concludes by reaffirming the need for multiple forms of carefully crafted attention checks, irrespective of whether participant quality is presumed to be high according to MTurk criteria such as ‘Master’, ‘Approval Rate’, and ‘Number of HITS approved’. Furthermore, we propose that researchers adjust their proposals to account for the effort and costs required to address participant inattentiveness.
This paper investigates the end-user acceptance of last-mile delivery carried out by autonomous vehicles within the United States. A total of 296 participants were presented with information on this technology and then asked to complete a questionnaire on their perceptions to gauge their behavioral intention concerning acceptance. Structural equation modeling of the partial least squares flavor (PLS-SEM) was employed to analyze the collected data. The results indicated that the perceived usefulness of the technology played the greatest role in end-user acceptance decisions, followed by the influence of others, and then the enjoyment received by interacting with the technology. Furthermore, the perception of risk associated with using autonomous delivery vehicles for last-mile delivery led to a decrease in acceptance. However, most participants did not perceive the use of this technology to be risky. The paper concludes by summarizing the implications our findings have on the respective stakeholders, and proposing the next steps in this area of research.
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