<p class="MsoBodyTextIndent" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-family: Times New Roman; font-size: x-small;">In the past, an effective survey encompassing an extensive list of interviewees has always been an extremely time-consuming and expensive undertaking.<span style="mso-spacerun: yes;"> </span>And yet, it is the primary method for obtaining reliable data from variable sources data on which sound decisions can be made. Using the telephone to do the survey may be impractical if the respondents reside over a large geographical area.<span style="mso-spacerun: yes;"> </span>This process is very time consuming and the cost, in many cases, is prohibitive.<span style="mso-spacerun: yes;"> </span>To conduct a survey by mail is also very costly with some survey costs exceeding $1.00 per questionnaire mailed.<span style="mso-spacerun: yes;"> </span>Also, the response time is slow and the response rate is low.<span style="mso-spacerun: yes;"> </span>Now, there is a new and innovative way to obtain the needed information.<span style="mso-spacerun: yes;"> </span>This new method is fast and the cost is negligible.<span style="mso-spacerun: yes;"> </span>This new method involves conducting a survey over the internet. This paper describes how a survey was transmitted to some 1,500 CPA firms throughout the United States with a 10% response.</span></p>
Only in the search tor answers to disruptive questions will you find the means to build an Extraordinary Organization
In the marketing research class taught at University of South Carolina, Upstate School of Business and Economics, pedagogical emphasis is placed on the marketing research process as it relates to the policies and functions of the business enterprise. Historically, the marketing research project has been used in this undergraduate class to convey the nuances of market research to students. Participating students define the problem or opportunity for their client, determine budgets and timetables, select and design the research instrument(s), collect the data, organize and analyze the data, and present the project findings. A recent project, which involved work for the City of Sunshine, identified, measured, and analyzed specific “quality of life” variables and assessed the impact of the city’s revitalization efforts on the perceptions of its citizens. The study targeted three population sectors using questionnaires for data collection. The data was consolidated and analyzed by the students using WebSurveyor’s online survey tools. Comparative analysis was also performed using secondary data sources such as city tourism and visitor information, as well as sundry information from previous projects and similar city revitalization plans. The results of their analysis and corresponding conclusions are outlined in this paper.
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