Abstract:In the marketing research class taught at University of South Carolina, Upstate School of Business and Economics, pedagogical emphasis is placed on the marketing research process as it relates to the policies and functions of the business enterprise. Historically, the marketing research project has been used in this undergraduate class to convey the nuances of market research to students. Participating students define the problem or opportunity for their client, determine budgets and timetables, select and des… Show more
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