Over the years, empirical investigations have focused on exploring drivers of the profitability of enterprises in emerging economies. However, there is a dearth of quantitative literature examining how access to electricity energy affects the growth of small businesses. In this quantitative survey design research, two-stage stratified and convenience sampling techniques were used to sample 50 owner-managers of micro and small enterprises in Kaneshie, Accra. Descriptive and inferential statistics were used to analyse the field results. The study found that the national grid electricity supply for the operations of small businesses in Accra is inadequate. An alternative source of electric energy significantly reduces the profit of businesses. The article, therefore, concludes a positive significant relationship between electric access and profitability of small and micro enterprises in Ghana. The study recommends that electricity supply agencies should ensure greater stability in electricity supply. Stakeholders should begin exploring alternative cheaper sources of electricity such as mini-solar panels and backup generators or renewable energy capacity to relieve small business owner-managers from the high cost of electricity.
The proliferation of telecommunication (telecom) operators in the country has led to intense competition within the industry. Most telecom operators use advertising as a major competitive tool to attract, inform and persuade customers to purchase their offerings. Using tertiary students in the Cape Coast Metropolis as the data source, this study primarily examined the influence of print advertisement used by telecom operators on purchasing decisions. It also sought to find out how price and service quality moderate these. The study employed the correlational study design. Convenience sampling was used to select 754 tertiary students from a total population of 17218. The main research instrument used was the questionnaire. Descriptive and inferential statistics such as the mean, standard deviation, standard regression and hierarchical regression were used to analyze the data. The findings of the study showed magazine advert and not newspaper advert influenced the decisions of tertiary students to purchase telecom products. It was also revealed that price and service quality delivery moderate the relationship between print advertising and consumer purchasing decisions. It is recommended that the advertising budgetary expenditure of the telecom operators in Ghana should concentrate more on utilizing magazine when advertising their products.
The study used the resource dependency theory to determine the strategic orientation that star-rated hotels in Ghana should adopt to realize both financial and non- financial performance. Out of a population of 680 star-rated hotel managers, a sample of 248 were chosen, using the stratified random sampling technique. Self- administered questionnaires were used to solicit the views of managers of the selected star-rated hotels. In all, a total of 178 responses were retrieved and analysed, using descriptive and partial least squares in structural equation modeling. Findings of the study indicate that none of the strategic orientation types influenced financial performance. However, aggressiveness, analytic, defensiveness, futuristic and riskiness were found to rather influence non-financial performance of star-rated hotels. The study, therefore, confirms the resource dependency theory and concludes that when star-rated hotels tend to be aggressive, analytic, futuristic and risky, it influences non-financial performance. The study, therefore, recommends that managers of star-rated hotels use analytic, defensiveness, futuristic and riskiness strategic orientation to enhance non-financial performance.
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