Customer behavior is one of the key components of value co-creation. Several authors believe that co-creation generates satisfaction However, few studies exist that focus on that relationship. This study explores the relationship between value co-creation and customer satisfaction in spa services through a fuzzy-set qualitative comparative analysis (fsQCA). QCA analysis allows exploring the relations between the variables. The main contribution of this article is going beyond identifying the concrete co-creation variables that relate to satisfaction. The sample consists of hotel clients that use the spa service.
PurposeThis paper aims to study competencies between two groups of professionals: employees in innovative companies and entrepreneurs. Therefore the following questions arise: Are these two types of competences the same? Do innovative companies demand an entrepreneurial profile? Are entrepreneurs' companies spontaneously innovative?Design/methodology/approachThis paper analyses personal competences in two different groups of professionals. On one hand the authors work the common characteristics among successful entrepreneurs; on the other, they study the competences that innovative companies demand of their employees. The authors study if there is an overlap between both types of competences, considering that the areas in common may represent a training opportunity for both the entrepreneurs and organizations seeking innovation.FindingsThe authors find that innovative organizations value six characteristics in their employees, which are related to entrepreneurs' characteristics and describe individuals within the organization that are able to work in teams, are committed to their work, seek information and new opportunities, and are able to take risks in innovative ventures. However, there are characteristics that entrepreneurs have and that organizations that want to be innovative are not seeking. If employees had these characteristics, they would allow them to be persistent despite difficulties. Finally, the authors find that there is a competence that innovative organizations need but entrepreneurs may not have, which is having previous experience in the field.Originality/valueThe paper shows that the individual competencies that characterize the entrepreneur are also found in innovative organizations.
From the point of view of firms' managers, the knowledge of the factors which explain their firms' financial results is considered of great usefulness to propose the most appropriate and profitable marketing strategies and actions. This research sets out from this central idea and proposes a model of relationships that considers the marketing results, the marketing capabilities, and the innovation capability as key factors for achieving good financial results. This model is verified via an empirical investigation carried out among 200 directors of hotel establishments in Andalusia, a region in the south of Spain which is one of the country's main tourist destinations. The resultsindicate that innovation capability is strongly conditioned by marketing capabilities and resources and that this innovation capability affects the financial results of the firms analyzed. Likewise, it is deduced that a market-oriented management philosophy contributes to the development of these marketing capabilities. The implications for management are considered very relevant as they must lead these firms to invest in the development of marketing resources and capabilities, and apply a market-oriented management philosophy if they wish to improve their financial results. K E Y W O R D Sfinancial results, hotel sector, innovation, market orientation, marketing capabilities
This paper analyzes the drivers of female necessity entrepreneurship using a sample of 59 countries, with data sourced from the 2018–2019 global entrepreneurship monitor (GEM). It develops a theoretical framework describing how post-secondary education, startup skills, fear of failure, knowing another entrepreneur, entrepreneurial intentions, and hiring expectations act as drivers of female necessity entrepreneurship. Using qualitative comparative analysis, two models are tested to explain the presence and absence of female necessity entrepreneurship. This outcome is measured using the GEM indicator of total early-stage entrepreneurial activity.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.