This article deals with the problem of formation of innovative potential of a student's personality. Modern conditions of economic development require a new approach to the formation of employee competencies. Innovation has become not only the main criterion for increasing competitiveness, but also a necessary element for the survival of both the organization and the employee in the labor market. To meet these requirements, an employee must have a certain level of innovative potential. The formation of innovative potential of a student's personality as a future employee is the most important task of educational institutions. The study identified key personal qualities that form the innovative potential of a student's personality. The authors have developed a matrix of "creativityproductivity-trainability", which determines the possibility of realizing innovative potential in the practical conditions of the market environment
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