Feminis seringkali dipahami sebagai gerakan yang dilakukan oleh kaum perempuan dalam memperjuangkan ketidak-adilan gender. Sebagian besar masyarakat menganggap bahwa ketidak-adilan gender hanya merugikan kaum perempuan karena selalu berada di bawah dominasi laki-laki yang mengakibatkan sempitnya ruang gerak perempuan dalam kehidupan bermasyarakat. Namun dalam kenyataannya streotipe yang hadir karena mengakarnya budaya patriarki telah membuat peran gender yang dikonstruksikan menyulitkan kedua belah pihak. Feminis sudah seharusnya tidak hanya mengandalkan kekuatan perempuan dalam upaya pembebasan diri dari belenggu patriarki, namun juga dibutuhkan peran laki-laki untuk mendukung keberlangsungan gerakan tersebut karena bagaimana pun, untuk mewujudkan kesetaraan gender dibutuhkan keterlibatan perempuan dan laki-laki di dalamnya. Maka kehadiran organisasi dengan paham feminis yang diinisiasi oleh kaum laki-laki diperlukan agar masyarakat dapat memiliki sudut pandang kesetaraan yang tidak menilai berdasar gender, laki-laki atau perempuan, melainkan dilihat sebagai manusia yang utuh.
Social media in this day and age, developed not only for communication between users. Instagram, for example, is one of the social media where users can express themselves through pictures and short videos. Instagram is also a social media where users can find new professions that we can call influencers or beauty influencers. In this research, it will be proven that women Instagram users will be trapped in what is called self-racism, a situation that always makes someone dislike themselves so much and try to be someone they idolize on Instagram. This research was conducted on 4 female informants who are different in terms of ethnicity, these ethnicities include Arab, Batak, Chinese and Papuan ethnicities and these ethnicities can be regarded as a large ethnicity in Indonesia. This research was also carried out using qualitative research methods with a phenomenological approach and also using analytical theory from Jean Paul Baudrillard. Women who use Instagram will be racist to themselves by dressing in style, applying makeup in a similar way, and even altering their bodies to make them thinner in order to resemble their idols on social media.
This study aims to analyze the dilemmas of Indonesian society, especially women, in understanding beauty, amidst the constructions of what is deemed beautiful by Instagram. This study included 10 female informants aged 23 to 26 years, with different ethnic backgrounds, including ethnic Melayu, Batak, Minang, Banten, Betawi, Sundanese, Javanese, Papuan, Arabic and Chinese. All these ethnic groups are present and exist in the midst of Indonesian society, actively using Instagram and following Instagram influencers. This study uses the hyperreality theory of Jean-Paul Baudrillard, which includes simulacra, consumption and simulation. The results of this study show that Instagram creates a construction of which physical characteristics are beautiful through content uploaded by influencers. Secondly, the impact of this construction is such that followers of these influencers believe that their physical characteristics are not attractive and ultimately want to be like the influencers they see and follow on Instagram. Lastly, Instagram is a performative media such that the physical characteristics that are shown on the platform have often gone through alterations involving make-up, filters, and editing processes. Indonesian society, as a multicultural society, is faced with a dilemma when it comes to upholding values of beauty when the media highlights ‘beautiful’ physical characteristics that do not represent any ethnicity in Indonesia. Keywords: Equality, Beauty, Social Media, Instagram
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.