Objective of the study: To portray the value added of the OurSound application to the gym, bars and restaurants sectors, and the challenges faced by the need to expand sales by the owner partners. Methodology/approach: Teaching cade based on real facts, according to management experience of micro and small business. Originality/relevance: The teaching case portrays the activities of the company OurSound, whose differential is that it is a musical interaction application, offered by the owners of their establishments to their customers. Main results: The reflections, learning and possible strategies suggested by students to meet the desire to create value and increase sales (with the consequent expansion of associated establishments, interaction, sociability and engagement between users) of the application studied or similar. Theoretical/methodological contributions: Offering students experience in situations related to the management of micro and small businesses, so that they have the opportunity, being supposedly in the partners’ shoes, to discuss the dilemma presented and seek alternatives to solve it.
O presente caso de ensino tem como objetivo oportunizar aos alunos a vivência e discussão de temáticas pertinentes ao contexto empreendedor e mercadológico, a partir da análise da gestão da Madalena Burger, um estabelecimento familiar que vende hambúrgueres em um cenário promissor. A hamburgueria, aberta em fevereiro de 2017 em Tijucas – Santa Catarina pelo casal Bruno Fonseca e Lívia Rocha, inicialmente atende seus clientes pelo sistema de delivery. No entanto, devido ao grande movimento e boa receptividade do público, o casal passou a cogitar a possibilidade de abrir uma unidade física na cidade. O dilema do caso está na abertura ou não do espaço, baseado nas características do negócio, objetivos dos proprietários e situação do mercado. Como instrumento de ensino, o caso foi desenvolvido para uso nos cursos de Graduação em Administração e Pós-Graduação em Empreendedorismo. O debate inclui temas como gestão de pequenos negócios, empreendedorismo e atitude empreendedora, podendo ser aplicado nas disciplinas de Empreendedorismo, Plano de Negócios e Gestão de Micro e Pequenas Empresas.
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