E-payment users are expanding all over the world as a result of globalization and improved ICT facilities. Nepal has a 63 percent internet penetration rate, with 3, 59, 12,019 people using mobile services. In order to identify issues and managerial solutions of online purchasing in the Kathmandu valley, for the study, a sample of 295 e-payment users was chosen. A descriptive data analysis was carried out using the survey method. The result revealed that 95 percent of users were aware of the use of an e-payment system in Kathmandu valley. 40.13 percent of users agreed that they faced challenges while using the e-payment system. Some of the major challenges are slow internet penetration, an ineffective legal framework, a low literacy rate, and traditional payment methods. Similarly, improving security, reinforcing government policies, providing adequate internet access, and promoting digital literacy can be used to address issues with the e-payment system. The findings revealed that while 95% of e-payment users are aware of online payment systems, there is still room for improvement for the remaining 5%.
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