Retailers must find specific ways to be able to continue to maintain their business with changes in consumer behavior. Some retailers use a loyalty program as their marketing strategy that provides certain additional benefits for frequent consumers. The objective of this work is to verify the effect of the loyalty program and loyalty program satisfaction on store loyalty. The data was collected through questionnaires from 150 respondents. The results reflected that loyalty programs significantly influence loyalty program satisfaction. Loyalty program satisfaction significantly influences store loyalty. The loyalty program is not directly related to storing loyalty. Loyalty program satisfaction mediates the effect of a loyalty program on store loyalty. The study highlights the importance of loyalty program satisfaction in the connection of loyalty program and store loyalty. To gain a loyal consumer, the retailer should improve the exclusivity and the attractiveness of the program. A useful and valuable reward will improve customer retention.
This study aims to determine whether trust in websites in C2C e-commerce businessinfluences purchase intention for young consumers in Indonesia. This explanatory study involved 100 young consumers as respondents as primary data sources supported by secondary data. Primary data was collected through survey questionnaires with purposive sampling technique. Hypothesis testing is done by multiple regression analysis with the help of SPSS 23. The results of this study indicate that there is a significant influence between integrity on purchase intention for young consumers. Other research results also show that ability and benevolence, each of which has a significant influence that encourages the creation of purchase intention for young consumers in the C2C ecommerce business in Indonesia.
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