Abstract. The design, production and distribution of small series of health fashionable goods for specific target groups of wide impact in terms of market for the European industry as elderly, disables, diabetics and obese people represents a challenging opportunity for European companies which are asked to supply the demand with affordable price and eco-compatible products. Added to this challenge, textile, clothing and footwear manufactures seek for innovative collaborative networking solutions that could provide an entire digital life-cycle for the products and services required by the market. Aligned with this need, the EU CoReNet project aims to design and develop a new smart collaborative consumer-driven framework with the related services and components. This paper addresses the multidisciplinary complexity of customer-oriented and eco-friendly networks for health fashionable goods in particular addressing business requirements analysis, value chain issues, coplanning production and co-design topics in collaborative business processes tailored for high variability of the consumers demand and expectations.
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