The Grand Forest Park of Ir. H. Djuanda is a popular ecotourism in Bandung, West Java. The management is conducted by the Management Center helped by the locals. However, it has been disharmonious relationship between the park management and the local community. This article analyses conflict between the management and the community. It discusses causes, implications and solutions to the conflicts. The data were taken from observation, interviews, and documentions which were analysed using qualitative approach. The study shows that the causes of conflict are policy differences, frequent change in management leadership, lack of dissemination of empowerment programs to the people, factors of lower people’s education, and narrow-minded of people’s. The implications are both negative and positive to the empowerment programs.

This study aims to analyze the marketing strategies that affect the success of MSME businesses in Cirebon. The marketing strategy that will be developed is a synthetic rattan marketing strategy which is still not developed in marketing. This condition stems from marketing that still uses offline media as its target market. Researchers will develop marketing strategies with online methods, both through social media such as Instagram, YouTube and e-commerce. The method used in this activity is descriptive qualitative research. The research subjects in this study were informants who provided research data through interviews and purposive sampling techniques. Based on the results of qualitative research using interview and observation techniques and the data that the authors have collected, it can be concluded that digital marketing has a very large influence on product marketing because it can increase sales volume and also increase profits for MSME entrepreneurs. Business success can be achieved with the efforts of various parties, both external and internal. One of the external efforts made by the government is to develop the MSME sector in collaboration with academics and MSME business actors.