A Retail store is now a prevalent concept in Bangladesh offering a wide range of necessity goods for household and daily living. Within the last one decade, superstores have developed positive perceptions among customer and this is the attractive business to many investors. As retail shop business is based on service sector, customer satisfaction and service delivery are keys to the success where having satisfied employees are essential. Hence, to achieve sustainable organizational development and higher organizational performance in this competitive market, the need of having a special emphasis on effective internal marketing practice is worth mentioning. Viewing employees as an internal customer is essential and vital in internal marketing that contributes to job satisfaction. This paper aims to analyze the relationship between internal marketing factors and employee job satisfaction in the retail sector of Bangladesh. The essential assumptions in the research are internal marketing components namely training and development, organizational support, pay and rewards, and retention policy influence job satisfaction. A multiple regression analysis was used as an efficacious method to test the effect of internal marketing practices on employee's job satisfaction. The adjusted is .751 which suggests that the four internal marketing elements explain close to 75.1 percent of the variance for the dimension of employee's job satisfaction. The results of the multiple regression analysis elucidate that there is variation in the effect of internal marketing factors on job satisfaction. So, it can be deduced that the stronger the internal marketing practice; the better will be the level of employee satisfaction. Organization should treat employees as an internal customer and give them opportunities for developing themselves. The company should ensure that they have the promotion opportunity and frequent feedback along with ensuring a healthy working environment. A company should induce financial rewards by providing bonus, commissions etc. to increase the satisfaction level. Since internal marketing practices act as a precursor to higher organizational performance and job satisfaction, special attention has been given in this paper to focus the importance of internal marketing practices.

A plethora of researchers has dominantly kept their focal point on the concept of social entrepreneurship and its economic development and sustainable aspect, but very few studies have been carried out which solely emphasized the youth and social entrepreneurship in Bangladesh. This study aims to explore the factors associated with the perception development of social entrepreneurship intention among business school graduates in Bangladesh. Primary data has been collected by using a structured questionnaire on 350 respondents and analyzed by using Spearman correlation. This study revealed most of the young graduates chose to participate in social entrepreneurship since it allows them to be independent and help to fulfill their social spirit. They also perceived that social entrepreneurship as a respectable and noble career. Interestingly, they also considered that job as risky and seems like take the advantage of other difficulties or poverty. They are also do not get family support to do social business because they perceived that social entrepreneurship is only for people who cannot get the desired job.

The Journal of Health and Medical Sciences is an Open Access publication. It may be read, copied, and distributed free of charge according to the conditions of the Creative Commons Attribution 4.0 International license.

The study examines the factors impacting the willingness of non-users to use ride-sharing applications from the lens of perceived value and perceived risk. Both perceived value and risk have been proposed and conceptualized as second-order constructs containing their first-order value and risk dimensions. An online questionnaire survey was used to collect the data from 388 respondents in Bangladesh using the convenience sampling method. PLS-SEM was performed, and results revealed that perceived value positively affected non-users’ intention to engage in ride-sharing. Contrarily, consumers’ risk perception was negatively associated with their willingness to adopt ride-sharing applications. Additionally, the impact of consumers’ value perception on consumers’ intention to adopt ride-sharing services was positively moderated by perceived risk. This study leads to a comprehensive understanding of the factors related to perceived value and perceived risk dimensions and provides novel insights to entrepreneurial firms, market specialists and policymakers to reposition the service in the market and foster innovation to make the platforms more readily accessible and reliable through policy reformations. The study adds to the body of literature and enhances theoretical depth by highlighting the multi-dimensional nature of perceived value and risk from the human-centered design thinking approach, which aims to assist two-sided platforms like ride-sharing to understand the factors that influence non-users willingness to engage in ride-sharing services.

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Purpose This study aims to investigate the mediating role of lean management on the relationship between workforce management and value-added time in private hospitals. This study also investigates the direct influences of workforce management and lean management on the value-added time of the hospitals. Design/methodology/approach This study applied a quantitative approach to obtain data from the private hospitals’ staff in Peninsular Malaysia. A self-administered survey questionnaire was used to collect data from 287 hospital staff using a stratified random sampling method. The partial least squares structural equation modeling (PLS-SEM) approach was used to determine the internal consistency, reliability, validity of the constructs. The PLS-SEM method was also used to test the hypothesised research model via SmartPLS 3.3.4 version. Findings The findings of the study indicate that lean management has a direct and significant effect on the value-added time of private hospitals. The findings also revealed that lean management significantly mediates the relationship between workforce management and value-added time in private hospitals. The analysis of the results indicates that both workforce and lean management have a significant impact on the value-added time of the hospitals. Practical implications This study provides empirical contributions to enhance the quality of workforce management, lean management and value-added time. The findings of this study provide valuable insights into how effectively managing the workforce and providing guidelines to augment the lean management practices can ensure value-added time in Malaysian hospitals and the overall health-care industry. The lean management framework provides useful insights for the policymakers to understand the significance of workforce management, lean management on ensuring value-added time through reducing waiting times, unnecessary delays, generating a higher degree of patient safety, satisfaction and loyalty. Originality/value The research findings provide some essential indications for the health-care service providers to understand how the lean management approach can be implemented to enhance value-added time and how lean management can play a mediating role in creating a link between workforce management and value-added time in hospitals. This study also contributes to the theoretical and practical perspectives. The present study contributes to a better understanding of workforce management and lean management in health-care sectors from theoretical and practical perspectives.

This study investigates the impact of attitude and trust on the behavioral intention of adopting artificial intelligence (AI)-based voice-assistant services through the integration of parasocial relationship theory (PSR) and human–computer interaction (HCI) theory. Employing a deductive approach, partial least squares structural equation modeling (PLS-SEM) was performed to assess the proposed model based on 295 participants by using a purposive sampling method. Findings revealed that the functional components significantly impacted users’ attitudes, while social attributes, such as social cognition and electronic word of mouth (e-WOM), were revealed to be critical constituents in driving users’ trust. Moreover, technology self-efficacy (TSE) showed a moderating impact on the relationship between trust and behavioral intention to use voice-assistant services. Based on the findings, the study provides robust and meaningful insights for managers and designers to foster trust and form a positive attitude among the users. Additionally, the outcome of the study adds to the body of research on AI-based technology adoption and interactions by investigating the antecedents of trust and attitudes towards voice-assistant services.