This article identifies the social, cultural, and economicdevelopment of Jatiluwih tourism village after subak (rice fieldand its irrigation cultural system) in this village was decreed byUNESCO as a World’s Cultural Heritage in 2012, under the labelCultural Landscape of Bali Province: the Subak System as aManifestation of the Tri Hita Karana. It also discusses tourists’perception to the rice field tourist attraction. The data werecollected through observation, interview, and documentary study,and then descriptively and qualitatively analyzed. The informantswere selected using the purposive sampling technique and theaccidental sampling technique. The study shows that the mutualcooperation, the rituals related to the farming activities, and riceplanting system were still well maintained by farmers of the subakmember. The traditional arts were conserved and developed, andthe social organization were also well maintened. The economicaspects which includes job and business opportunities, incomeand investment have improved. The local people’s participationin the planning and controlling phases were manipulative andfunctional. In the development phase, the local people participatedactively. While tourist’s perception on subak is good, but that is notthe case on the poor condition of public facilities and informationservice by local management.
Pentingnya peran industri pariwisata bagi perekonomian mendorong negara untuk mengembangkan sektor pariwisata, namun menghadapi tantangan dalam perkembangannya. Penelitian ini bertujuan untuk mengkaji kebijakan pembangunan berkelanjutan dan implementasi kebijakan pariwisata berkelanjutan terhadap aspek ekonomi, sosial budaya, dan lingkungan. Metode pengumpulan data melalui studi dokumen. Perubahan pola wisatawan, perubahan psikografi pelancong mempengaruhi model pengembangan pariwisata. Pembangunan pariwisata berkelanjutan merupakan upaya untuk dapat menghadapi kompetisi global dan nasional. Kebijakan pariwisata berperan penting dalam pengembangan pariwisata berkelanjutan, pelaksanaannya tergantung pada dukungan pemerintah pusat, pemerintah daerah, industri, dan masyarakat. Sementara pariwisata berkelanjutan penting, pertumbuhan ekonomi masih merupakan aspek penting dari pemerintah di beberapa negara berkembang.
This Article aims to formulate empowerment strategies, identify forms of partnership, and develop an institutional reinforcement model to support Terunyan Tourism Village. The result shows that the strategy applied by the manager of Terunyan Tourism Village using Conformity Model that implements the program using the learning process approach. Partnerships conducted four patterns of interaction between the community institution of Terunyan Village, Terunyan Tourism Village, Tourism Stakeholders, and the Management of Terunyan Tourism Village. Institutional Reinforcement Model conducted among the involvement of all Village society and community institution in relation to support the Terunyan Tourism Village, and revitalize groups (sekaha) to strengthen the development of tourism products in Terunyan Tourism Village.
Pengelolaan Daya Tarik Wisata Jatiluwih yang memanfaatkan subak sebagai daya tarik utama, selain ditujukan untuk memberikan kesejahteraan bagi masyarakat lokal juga diharapkan dapat mempertahankan eksistensi subak sebagai bagian dari Warisan Budaya Dunia. Pengelolaan Daya Tarik Wisata Jatiluwih sebagai bagian dari Warisan Budaya Dunia berkaitan berdampak terhadap aspek lingkungan. Teknik pengumpulan data dengan cara observasi dan wawancara. Teknik wawancara yang digunakan adalah wawancara mendalam (indepth interview) dilakukan dengan Kepala Desa, Bendesa Adat, Pekaseh, Kelian Dusun, Kelian Tempek, Manajemen Operasional Daya Tarik Wisata Jatiluwih. Teknik wawancara terpimpin dilakukan dengan pengusaha pariwisata dan masyarakat. Pengelolaan pariwisata berdampak terhadap penurunan sumber daya air dan pencemaran air, polusi udara yang dapat mempengaruhi kualitas lingkungan. Pembangunan fasilitas pariwisata yang tidak sesuai dengan tata ruang berdampak negatif terhadap lingkungan yaitu hilangnya bentang alam dan tanah pertanian. Pengelolaan daya tarik wisata juga berdampak positif terhadap lingkungan. Kebersihan lingkungan semakin dijaga, terdapat penampungan limbah cair pada usaha-usaha pariwisata. Fasilitas pariwisata dibangun mengikuti bentang alam Desa Jatiluwih yang berundak-undak yang berdampak terhadap penampilan wilayah (visual dan estetika). Masyarakat lokal menjaga kelestarian hutan, binatang yang hidup di sekitar wilayah Desa Jatiluwih juga dijaga kelestariannya. Keberadaan flora dan fauna masih dijaga kelestariannya, dalam awig-awig Subak Jatiluwih mengandung nilai kearifan lokal pelestarian lingkungan biotik. Desa Jatiluwih memiliki beragam mitos yang dipercaya oleh masyarakat, keberadaan mitos ini sangat berperan dalam menjaga kelestarian lingkungan alam.
Jatiluwih Tourism Attraction as part of the World Cultural Heritage is a tourist product consumed by tourists. Perception of tourists is important to be studied as a reference in the management of tourist attractions. Data collection techniques using survey methods are used to determine tourists' perception of Jatiluwih Tourism Attraction as part of the World Cultural Heritage. Questionnaires are used as research instruments to obtain information from tourists. After the data is collected, then the measurement is done using the Likert Scale. In determining the number of tourist samples used Slovin formula. Based on Slovin formula with a tolerance limit of 5%, the number of samples for foreign tourists as many as 204 people, and the number of samples for domestic tourists as many as 52 people. The total sample count was 256 people. Domestic and foreign tourists give the highest perception of employment opportunities for the community from the management of tourist attractions. Good perception of tourists is also given to the friendliness of the staff in providing service, naturalness and beauty of the scenery around the tourist attraction. The perception of tourists is not good given to the price of souvenirs, ease of access to the internet, availability of souvenirs with local characteristics, and smooth traffic around tourist attractions.
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