The purpose of this study was to analyze the added value of siwalan dawet and legen siwalan products in Hendrosari Village, Menganti District, Gresik Regency and to analyze the strategy of developing Siwalan agroindustry in Hendrosari Village, Menganti District, Gresik Regency. The data analysis method used in this study was descriptive quantitative, covering the data processing stage and descriptive data interpretation. The analysis used consisted of value added analysis of the hayami method and SWOT analysis. The results obtained from this study are the added value resulting from processing siwalan fruit into siwalan dawet is higher than the added value from processing siwalan sap into siwalan legen. %, while the added value from processing siwalan sap into siwalan legen is IDR 1,000/bottle or 29%. The SWOT analysis shows the IFAS value of 3.05 and the EFAS value of 2.78. This value is in quadrant IV (stability growth), in the internal external matrix including the White Area, so the strategy that can be done is the S-O strategy. The S-O strategy is a strategy used to maximize the strengths and opportunities of the Siwalan agroindustry. The strategy that can be used is to strengthen relations with suppliers to maintain the availability of raw materials, maintain the existing market and expand the reach of market share, increase the production capacity of dawet siwalan.
Pada masa pandemi COVID-19 seperti saat ini menuntut masyarakat untuk memiliki kekebalan tubuh yang baik. Untuk mendapatkan kekebalan tubuh, warga dapat mengkonsumsi minuman herbal yang dapat dibuat dari hasil panen tanaman obat keluarga atau dikenal dengan TOGA. Berbagai jenis tanaman TOGA yang dapat dimanfaatkan seperti serai, kunyit, jahe dan temulawak. Tanaman ini dapat ditanam dalam lahan sempit atau pot yang dapat diletakkan di pekarangan rumah. Hal ini selaras dengan kondisi warga Kelurahan Kramatinggil Kecamatan Gresik yang tidak memiliki area yang luas sebagai media tanam sehingga dapat memanfaatkan pekarangan rumah. Tujuan dari penanaman TOGA yakni untuk membiasakan warga menanam rempah asli dari hasil bumi Indonesia dan mengolahnya minuman herbal dalam rangka meningkatkan daya tahan tubuh warga terutama untuk perlindungan dari COVID-19. Hasil kegiatan didapatkan bahwa video penanaman TOGA ditonton sebanyak 60 kali dan video pembuatan minuman herbal ditonton sebanyak 47 kali oleh warga setempat. Selain itu, minuman herbal siap saji telah dibagikan sebanyak 30 botol kepada warga Kelurahan Kramatinggil.
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