T he main purpose of this article is to create model of business tourism destination competitiveness and test it on the example of Vojvodina Province, tourist cluster in Serbia, where business tourism is defined as one of key tourist products. The paper aims to examine in which areas Vojvodina Province is more competitive as a business tourism destination and where it is less competitive compared to "competitive set" of three chosen destinations. Also, this paper aims to test relationships between destination competitiveness determinants in order to determine the weakest point of Vojvodina Province business tourism competitiveness, and specifically the position of destination management. The study results indicate that two determinants: destination management and destination policy, planning and development are the weakest points of Vojvodina Province competitiveness, while highest ratings are assigned to core resources and attractors determinant. The results will be most valuable in assisting destination management organizations, tourism policy creators and tourism practitioners to better understand identified destination advantages and problems in business tourism and general tourism development in Vojvodina Province, and to formulate strategies to effectively manage destination disadvantages. ARTICLE INFOJEL classification: L83, O20, C12,

ABSTRACT

Media choice is an element of promotion mix. Its purpose reflects in creation of first impression i.e. image of a tourism destination and is directed toward a certain profile of tourists. Media and sociodemographic characteristics of tourists are among the most important elements in creating image of a particular tourism destination. The main purpose of this paper is to determine relationship between sociodemographic characteristics of tourists and media choice in obtaining information on tourism destination. The data on media choices was collected as a part of a research on tourists' interests for consumption of organic food, which was conducted from August through September 2008. Data was processed using chi-square test.

The transforming of ownership in the tourism sector of Istrian industry, has been conducted as in different sectors whereby a great percent of sectors have become the state- property , and the final privatisation has still to be conducted. The future property structure is dominated by the institutionalized forms of the state as the Croatian privatisation fund, Retirement fund and banks, which is contradictory with the foreseen goals of privatisation and market economy which Croatia is turning to. The transforming of ownership relations of tourism companies has created the presumptions for new property relations and development of business and management as the most secure way towards the healing of the tourism industry. This article analyzes the processes of ownership transforming and privatisation of Istrian hospitality and tourism enterprises, main limitations which influence the direction and success of privatisation, and also give propositions and possible solutions of this complex problem. The long-termed meaning of this process is characterized in the structural change of the tourism offer, business, management, technic-technological structure, marketing and a new development cycle.

The basic question for further development of our tourism is a how, what with and when to restructure the mass tourist supply and make it flexible to market trends and demands. In the developed countries, the transformation of mass tourism to various selective forms and kinds of tourism is under way and very successful. The development of agritourism, which this paper is about, could significantly alleviate the past discrepancies in tourist supply and change the structure of the whole supply. On basic of the research done, the authors claim that some basic conditions for the development of agritourism in Istria have been fulfilled. So ther suggests its concept of development, financial funds needed, ways of financing, stimulative and other measures, legal regulations needed, organization of marketing activities, effects of the development etc.

Tema rada je višekriterijumska analiza stanja poljoprivrednih povrtarskih gazdinstava u Vojvodini, na osnovu istraživanja sprovedenog na sedam gazdinstava lociranih u četiri vojvođanske opštine: Futog (tri gazdinstva), Temerin (dva gazdinstva), Čurug (jedno gazdinstvo) i Begeč (jedno gazdinstvo). Cilj rada je da se kroz višekriterijumsku analizu utvrde pretpostavke razvoja poljoprivredne proizvodnje na osnovu analize proizvođača povrća. Povrtarstvo pokazuje stanje poljoprivredne proizvodnje u Srbiji na mikro nivou, te se izvedeni zaključci mogu opšte primeniti na poljoprivrednu proizvodnju. Istraživanje je pokazalo da nijedno gazdinstvo ne obavlja povrtarsku proizvodnju u zatvorenom prostoru, da se navodnjavanje vrši samo površinski na svim gazdinstvima osim dva koja su učestvovala u ispitivanju, da je nivo opremljenosti relativno visok, da se gazdinstva oslanjaju na subvencije države, ali je podrška države kroz savete i druge instuitucije relativno slaba. Sadržaj rada i izvedeni zaključci imaju za cilj da identifikuju ključne oblasti u okviru kojih je potrebno preduzeti neophodne razvojne mere, odnosno da ukažu na najbolju alternativu razvoja.

The work represents results of a long historical research of Croatian tourism competitiveness (1962-1992), and also integrates the results through the analysis of hotel capacity utilization (capital coefficient). 'Hie strategy of reconstruction of the competitiveness of Croatian tourism today, includes the imperative non- massive participation of the market, and the application of the competitive, tourist market-model of imperfect competitiveness.

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