The Korean Academic Multimode Open Survey (KAMOS) is a national survey first conducted in 2016. Stratified cluster random sampling was used in an initial face-to-face survey during which panel members were recruited. The second survey allowed invited panel members to answer online or by phone. KAMOS includes both longitudinal items and omnibus items, i.e., researchers can propose questions to include on KAMOS.This paper seeks to establish that KAMOS is representative of the South Korean adult population. The demographic variables from the first survey were comparable to demographic variables from two well-respected surveys in South Korea: the KOSTAT Social Survey and the Gallup Korea Omnibus Survey. To ensure that there was no substantial difference between those who answered the first survey and those who answered the second survey, we compared the results of 22 items from the first survey. The 2,000 panel members who were invited to participate in the second survey had similar responses to the 1,008 of those who responded to the second survey. Based on our findings, KAMOS can be considered a representative sample.
We proposed a mixed-mode design with a landline survey and mobile survey as the solution for the problems of election opinion polls by the original telephone survey method, mostly with limited population coverage for young people not living at home and with lower efficiency in selecting valid voters. We numerically verified the applicability of the proposed dual frame survey by analyzing the preliminary opinion poll results of the Seoul mayor by-election of October 26 2011. This research achieved the result that relative standard errors were similar between a mobile RDD sample and landline RDD sample though the variance was bigger in the former. Though the combination of mobile RDD and landline RDD is not found to improve the forecast accuracy, it still is expected to have higher reliability for election polls by expanding the population coverage and compensating the weakness of each survey method.
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