The COVID-19 pandemic rapidly accelerated digitization in all fields of trading, especially in the B2C sector. The pandemic restrictions deepened the era of social distancing between young consumers and drew them further into the online environment, which allowed e-merchants to impress them even more, and with more ease, with the use of suitable online marketing communication. The overabundance of e-shops on the market may be very confusing for the consumer at this time, meaning that the corporate online reputation and its sustainability has never been as important as it is now. The investigation of online shopping consumer behavior and the factors that determine it is at the center of interest in both academic and practical spheres. In our study, we focused in more detail on investigating the relationship between the online shopping consumer behavior of young consumers and the perceived reputation of an e-shop in the era of digitization. The research sample consisted of 633 young consumer respondents. The method of exploratory factor analysis (EFA) was used in order to investigate the factors of online shopping consumer behavior, and the method of Ordinary Least Squared (OLS) model regression analysis was used to evaluate the relationships between individual factors and the perceived reputation of an e-shop. According to the results of EFA, four factors were identified: digital security, e-shop services, e-trust, and social responsibility and promotion. Subsequent testing confirmed the significant relationship between factors of online shopping consumer behavior and the perceived reputation of an e-shop in five cases.
Nowadays, the work with talented employees has become one of the most important components of HRM and is gaining more and more attention, especially from organizations that strive for a highly professional workforce. The issue of talent development is arising, especially due to the introduction of anti-pandemic measures to prevent the spread of COVID-19 in the Slovak Republic. These restrictions prevent employees from participating in full-time training programs. These programs, therefore, had to be changed and adapted to reflect the current situation. The aim of this study is to identify the level of satisfaction of talented employees with talent development programs offered by their employers during the COVID-19 pandemic. The research sample consisted of 123 talented employees. The methods of descriptive statistics, Kruskall-Wallis test, and Spearman's correlation coefficient were used to achieve the goal of this study. The results showed that despite covid-19 prevention measures, the issue of talent development is still important for employers who secured talent development programs for their talented employees to enrich the portfolio of their knowledge and skills. The satisfaction level of talented employees with talent development programs was according to this research very high, especially within employees in charge
Background: Understanding of drivers of online shopping is crucial in today’s digitized world. The COVID-19 pandemic highly influenced young consumers shopping behavior and rapidly raised their preference for online shopping. Aims: The aim of this paper was to investigate which factors affect the frequency of young consumers’ online shopping in the post-pandemic era. Methods: The data were evaluated by application of the Generalized linear model. Sample: The primary data were collected through a self-administered questionnaire with 635 respondents. Results: The results showed that the perceived e-trust and the usage of social media (expressed through factors such as frequency of use and promotion on social media) influence the frequency of online shopping of these consumers. The research also revealed that males tend to shop online more than females. Conclusions: Social media usage, e-trust and promotion on social media proved as significant factors affecting the frequency of online shopping of young consumers. The factor of gender showed up significant too. Implications: It is important to differentiate the contents of the messages on social media based on gender and the customer segments to whom the communication and promotions on social media are addressed.
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