Abstract:Background: Understanding of drivers of online shopping is crucial in today’s digitized world. The COVID-19 pandemic highly influenced young consumers shopping behavior and rapidly raised their preference for online shopping. Aims: The aim of this paper was to investigate which factors affect the frequency of young consumers’ online shopping in the post-pandemic era. Methods: The data were evaluated by application of the Generalized linear model. Sample: The primary data were collected through a self-administe… Show more
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