Penelitian ini bertujuan untuk menguji pengaruh persepsi kegunaan, persepsi kemudahan penggunaan, kepercayaan terhadap sikap penggunaan, dan kebiasaan penggunaan mobile banking nasabah bank pemerintah. Penelitian dilakukan menggunakan kuesioner online kepada nasabah pengguna mobile banking bank pemerintah di Jakarta, Tangerang, Depok dan Bekasi. Penelitian ini menggunakan deskriptif kuantitatif. Metode pengambilan sampel berupa purposive sampling. Metode analisis data berupa analisis path menggunakan PLS-SEM. Hasil penelitian ini menunjukkan bahwa persepsi kegunaan, persepsi kemudahan penggunaan, dan kepercayaan berpengaruh signifikan terhadap sikap penggunaan, dan sikap penggunaan berpengaruh signifikan terhadap kebiasaan penggunaan mobile banking bank pemerintah
In this modern age, people are required to have a high social mobility. The increasing number of private cars is resulted from the growing number of middle class in Indonesia. The main focus of this study was to analyze the effect of brand experience, brand satisfaction, brand trust towards brand attachment. this research is classified as descriptive analysis method to take samples and questionnaire as the main tool. The sample was 150 BMW users, especially those who have a BMW car in Jakarta. Respondents were selected using non probability sampling techniques and sampling convince. The results of analysis using structural equation model (SEM) found evidence for following relationships: brand experience significant positive effect on brand satisfaction, but it is not significant on brand trust. It has also found that brand satisfaction has significant positive effect on brand trust and brand attachment. However, brand satisfaction is found not having significant positive effect on brand attachment.
Penelitian ini bertujuan untuk menguji pengaruh persepsi kegunaan, persepsi kemudahan penggunaan, kualitas informasi, dan kepercayaan terhadap sikap penggunaan mobile banking nasabah bank BUMN. Penelitian dilakukan menggunakan kuesioner online kepada nasabah pengguna mobile banking Bank BUMN di Jakarta Selatan, Tangerang, dan Tangerang Selatan. Penelitian ini menggunakan deskriptif kuantitatif. Metode pengambilan sampel berupa purposive sampling. Metode analisis data berupa analisis regresi berganda menggunakan SPSS 21. Hasil penelitian ini menunjukkan bahwa persepsi kegunaan, persepsi kemudahan penggunaan, dan kepercayaan berpengaruh signifikan terhadap sikap penggunaan mo-bile banking bank BUMN. Sedangkan kualitas informasi tidak berpengaruh signifikan terhadap sikap penggunaan mobile banking bank BUMN.
Hasil dari penelitian ini diharapkan dapat memperlihatkan hubungan dari beberapa variabel yang dapat menentukan pengaruh pada minat dalam berinvestasi saham online pada Bursa efek Indonesia di ling-kungan akademik. Khususnya mahasiswa yang dapat melakukan transaksi jual beli saham online di ling-kungan kampus yang difasilitasi pihak kampus yang telah bekerja sama dengan institusi scuritas. Model yang digunakan pada penelitian ini yaitu menggunakan model regresi berganda dengan beberapa variabel yaitu variabel motivasi, return, resiko, modal minimal dan pelatihan yang di analisis untuk melihat ket-erkaitannya dengan minat menggunakan analisis regresi berganda. Responden pada penelitian ini yaitu ma-hasiswa-mahasiswa yang terdiri dari 2 jurusan yang akan dianalisis minat dalam berinvestasi.
This study shows the relationship of several variables that can determine the effect on the intention to use in buying and selling shares online on the Indonesia Stock Exchange in an academic environment. This research focuses on online stock trading transactions among students on campus who have worked with securities institutions. This study uses the TAM and ECM models to develop the variables that become the material of analysis. Satisfaction, ease of use, Usefulness, trust, Risk and benefit variables are analyzed to see its relationship with intention to use using path analysis. The results of the discussion about this study show that the Satisfaction, Trust, Motivation and Investment Interest variables have a dominant influence on intention to use. Meanwhile, the Satisfaction and Ease of use variables influence trust, but Risk does not influence trust, and the Ease of Use variable with benefits does not have a positive effect on Usefulness. Satisfaction variable has an indirect effect on the intention to use through the trust variable, so does the Motivation variable has an indirect effect on the intention to use through the Investment Interest variable.
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