Make-Up is used as a beauty aid to help build up self-esteem and confidence of an individual. This research was conducted on "Use of Make-Up by Young Girls and Women with respect to their Self-Perception" to study the preference of female respondents for various items of Make-Up and the relationship between age of female respondents with reasons and frequency of wearing Make-Up. The researcher conducted a survey for which a questionnaire was prepared and used Interview method to collect data. The sample of the study included young girls and women between the ages 15 to 55 years.After completion of the survey, the researcher analysed the data collected. The following observations have been made during the analysis:-Younger Girls (Age group 15-25 years) in comparison to Older Women wear Make-Up to "Look Attractive" and to "Look Prettier". Among the Younger Women on the other hand, (Age group of 26-35 years) the most common reasons for wearing Make-Up are "Peer Pressure" and "Wanting to Experiment with their Looks" as well as to "Attract Peoples' Attention". In the age group of 36-45 years the reason given for wearing Make-Up was "to enhance their Overall Personality". Further among the more Senior Women (Age group 46-55 years) the reasons given for wearing Make-Up are to "Hide Flaws" and to "Hide Age". Thus the Hypothesis: Girls and Women have different reasons for wearing Make-Up is accepted. Further, the findings substantiate the results of a study conducted by Lauren A. Silverio (2009) who researched on "Makeup's effect on Self-Perception" The results of the present study also recognize that, wearing makeup does provide a certain amount of self-confidence to the wearer.
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