Digital start-up is companies with a high risk because they are still looking for the most fitting business model and the right market. The company's growth is the primary goal of the start-up. As a newly established company, digital start-ups have one challenge, it is the ineffectiveness of the marketing process and strategic schemes in terms of maintaining customer loyalty, the same goes for edutech digital start-ups. Ineffective and inefficient plans can waste resources. Hence, a method is needed to find out the optimal solution to understanding the customer characteristic. Business Intelligence is needed, with the customer profiling process using transaction data based on the RFM (Retency, Frequency, Monetary) model using the K-Means algorithm. In this study, the transaction data comes from an education platform digital start-up assisted by the STIKOM Bali business incubator. Based on three metrics, namely the Elbow Method, Silhouette Scores, and Davis Bouldin Index, transaction data for sales retency, sales frequency, and sales monetary can be analyzed and can find the optimal solution. For this case, K = 2 is the optimum cluster solution, where the first cluster is the customer who needs more engagement, and the second cluster is the best customer
Perangkat Desa Katung terdiri dari individu yang berasal dari beberapa generasi yang berbeda, level pendidikan yang berbeda, dan memiliki bidang pekerjaan yang berbeda-beda. Perbedaan kemampuan dalam penggunaan aplikasi perkantoran menyebabkan pelayanan yang diberikan oleh setiap perangkat desa berbeda-beda. Keterampilan penggunaan aplikasi perkantoran diperlukan untuk pelayanan kepada masyarakat dan pembuatan dokumen-dokumen lain. Kesalahan format atau penulisan pada dokumen untuk masyarakat desa masih sering dijumpai. Untuk membuat publikasi kegiatan desa, perangkat desa menggunakan jasa pihak lain. Berdasarkan permasalahan yang dihadapi oleh perangkat desa, maka dilakukan pelatihan aplikasi perkantoran yang meliputi Microsoft Office Word, Excel, dan PowerPoint untuk meningkatkan keterampilan perangkat desa. Pelatihan desain grafis dilakukan dengan menggunakan aplikasi Adobe Ilustrator dan Adobe Photoshop untuk memberikan keterampilan desain grafis dasar pada perangkat desa. Berdasarkan hasil evaluasi kegiatan yang telah dilakukan, dapat disimpulkan bahwa dengan dilakukannya pelatihan aplikasi perkantoran dapat meningkatkan keterampilan dan pengetahuan perangkat desa dalam mengoperasikan aplikasi perkantoran. Berdasarkan pengujian dengan t-test diperoleh peningkatan secara signifikan. Peningkatan persentase jawaban benar untuk masing-masing pelatihan adalah 55,375%, 50,889%, dan 60,369%. Pelatihan desain grafis dapat memberikan keterampilan desain grafis dasar kepada perangkat desa untuk dapat membuat media publikasi. Berdasarkan kuesioner yang telah diberikan diperoleh kesimpulan kegiatan pelatihan desain grafis terlaksana dengan sangat baik.
Business Incubator is an institution that assists start-up businesses as their tenants that are still newly established or are growing. The main goal of a business incubator is to explore the most appropriate ways of assistance for tenants, from the process of starting a business, developing a business, and scaling up a business so that tenants can succeed in their business. Based on existing assistance data and the results of interviews with managers of the STIKOM Bali business incubator, one of the challenges for tenants is the ineffectiveness of the marketing process and strategic schemes in terms of maintaining customer loyalty. Ineffective and efficient plans can result in wasted use of resources. The customer relationship management (CRM) strategy can be applied by tenants as the solution, but the basis is that tenants need to know how to find out the right treatment for customers. So a strategy is needed to find out the characteristics of customers. In this case, it is done by using a business intelligence approach through customer clustering using fuzzy c-means. The dataset comes from the transaction of one of the tenants who is engaged in education technology. Based on values of the fuzzy partition coefficient (FCP) for the scenarios from clusters 2 to 10, it was found that 7 is the most optimal number of clusters (customer category) with the highest FCP value = 0.793. The main strategy that can be implemented based on tenant business for CRM is the pricing of subscription and engagement packages to customers regarding the information on both recently released and upcoming learning content.
The gaming industry is a huge industry that is based on creativity and the use of media as well as the latest technology. According to the Entertainment Software Association (ESA) in 2021 more than 227 million Americans playing video games, and 75% of USA households have at least one person who plays games and has a gaming device on their home. The facts mentioned before makes this industry very profitable to enter. In hardware aspect, some company innovates to make a specific device which is used special for gaming needs. This gaming device main selling points is high specification and ergonomics factor for improving gaming performance. Despite the successful sale of this product, many people still doubt the effectiveness of gaming peripheral products to improve gaming performance and whether the higher specification of gaming peripheral can truly improve player performance during gameplay. The Study is based on the effectiveness of peripheral on human perception sensor that can be used in the implementation of ergonomic science / physical engineering or HCI (Human Computer Interaction), namely vision, hearing, and touch. In that case, with qualitative research method (direct observation, interview & simulation) this study found as the result, that was true the gaming peripherals are able to improve the performance of the user, but not for all types of users. The competitive gamer who has high gameplay hours can benefit the most and use maximum potential performance of gaming peripherals.
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