The purpose of this study was to determine the effect of trust and promotion on purchasing decisions by using buying interest as an intervening variable. The method used in this study uses the path analysis method. The sample used was 100 respondents. While data collection by questionnaire. The results showed that trust had a positive and significant influence on buying interest with a t-count of 6.066> t table 1.984 and a sig value of 0.000 <0.05. The promotion has a positive and significant influence on buying interest with t-count of 3.902> t table 1.984 and a sig value of 0.000 <0.05. Purchasing interest has a positive and significant influence on purchasing decisions with t-count of 3.209> 1.984 and a sig value of 0.002 <0.05. Customer trust has a positive and significant influence on purchasing decisions with t-count of 4.987> t table 1.984 and a sig value of 0.000 <0.05. The promotion has a positive and significant influence on purchasing decisions with t-count of 2.531> t table 1.984 and a sig value of 0.013 <0.05. Purchasing interest is able to mediate the effect of trust on purchasing decisions as evidenced by the results of the Sobel test 2.492> 1.96. Purchasing interest is able to mediate the effect of promotion on purchasing decisions as evidenced by the results of the Sobel test of 2.77> 1.96. The conclusion from this study is the higher the level of customer confidence, the higher the buying interest and customer purchasing decisions. The higher the promotion, the higher buying interest and customer purchasing decisions will be. The higher the buying interest, the higher the buying decision. Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh kepercayaan dan promosi terhadap keputusan pembelian dengan menggunakan minat beli sebagai variabel intervening. Metode yang digunakan dalam penelitian ini menggunakan metode analisis jalur. Sampel yang digunakan sebanyak 100 responden. Sementara pengumpulan data dengan cara kuesioner. Hasil penelitian menunjukan bahwa kepercayaan memiliki pengaruh yang positif dan signifikan terhadap minat beli dengan nilai thitung 6,066 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Promosi memiliki pengaruh yang positif dan signifikan terhadap minat beli dengan nilai thitung 3,902 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Minat beli memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 3,209 > ttabel 1,984 dan nilai sig 0,002 < 0,05. Kepercayaan pelanggan memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 4,987 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Promosi memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 2,531 > ttabel 1,984 dan nilai sig 0,013 < 0,05. Minat beli mampu memediasi pengaruh kepercayaan terhadap keputusan pembelian dibuktikan dari hasil uji sobel 2,492 > 1,96. Minat beli mampu memediasi pengaruh promosi terhadap keputusan pembelian dibuktikan dari hasil uji sobel 2,77 > 1,96. Simpulan dari penelitian ini adalah semakin tinggi tingkat kepercayaan pelanggan maka akan semakin tinggi pula minat beli dan keputusan pembelian pelanggan. Semakin tinggi promosi yang dilakukan maka akan semakin tinggi pula minat beli dan keputusan pembelian pelanggan. Semakin tinggi minat beli maka akan semakin tinggi pula keputusan pembelian. Kata Kunci : Kepercayaan, Promosi, Minat Beli, Keputusan Pembelian
Tujuan dilaksanakannya pengabdian kepada masyarakat ini adalah untuk membantu para pelaku usaha dalam memberikan Pelatihan Pemasaran Online Berbasis Digital Untuk Meningkatkan Penjualan Bisnis Online Pada UMKM Di Desa Cicalengka Kecamatan Pagedangan Kabupaten Tangerang. Metode kegiatan pengabdian kepada masyarakat ini dimulai dengan tahap persiapan dan survei lapangan. Tahap survei ini dimulai dengan berdiskusi langsung bersama ketua Desa Cicalengka Kecamatan Pagedangan Kabupaten Tangerang untuk mengidentifikasi kebutuhan, peluang, dan tantangan yang dihadapi oleh para pelaku usaha UMKM. Kemudian, tahap sosialisasi dan pelatihan dilakukan oleh tim. Hasil penelitian ini adalah Pengetahuan peserta dalam hal ini warga di Desa Cicalengka RT 002/RW 002 Kecamatan Pagedangan mengenai pemasaran online sebelum kegiatan PKM mayoritas berada di kategori kurang memahami. Setelah kegiatan PKM dilaksanakan dan pemaparan materi disampaikan, diketahui bahwa pengetahuan peserta mengenai strategi pemasaran setelah disampaikan semakin meningkat.
Tujuan diadakannya penelitian ini adalah untuk mengetahui pengaruh Current Ratio (CR) dan Debt to Equity Ratio terhadap Return on Asset (ROA) secara parsial dan secara simultan pada PT Kalbe Farma Tbk.Peneliti menggunakan metode Deskriptif kuantitatif, laporan keuangan yang diteliti pada periode 2008-2017 sedangkan regresi linier berganda digunakan untuk membuktikan pengaruh antar variabel.Hasil pengujian menunjukkan bahwa (1) Current ratio terhadap return on asset tidak berpengaruh siginifikan secara parsial. (2) Debt to equity ratio terhadap return on asset berpengaruh siginifikan secara parsial. (3) Current ratio dan debt to equity ratio terhadap return on asset berpengaruh siginifikan secara simultan. Kata Kunci: Current Ratio, Debt to Equity Ratio, dan Return on Asset
The purpose of this research is to examine the positive effects of leadership style, work environment, and organizational climate on lecturer performance through Pamulang University’s job satisfaction. Researchers used the quantitative research method in this study. The data was collected by using questionnaires distributed through surveys. Proportional random sampling was used, earning 135 samples, and partial least squares (PLS) were used for statistical analysis. The results show that leadership style, work environment, and organizational climate have an impact on job satisfaction. Job satisfaction affects the performance of lecturers. Leadership style, work environment, and organizational atmosphere will also affect the performance of lecturers. Job satisfaction can mediate the influence of leadership style, work environment, and organizational climate on lecturer performance. This research is expected to be a recommendation for Pamulang University on how to improve lecturer performance which can be tried by improving leadership style, work environment, organizational climate, and job satisfaction.
This study analyses a brand image and store atmosphere on purchasing decisions with purchase intention as an intervening variable at the Samsung Experience Store Karawaci customers. This type of research is a quantitative descriptive study. This research is survey research. The number of samples in this study was 98 people who were determined using the accidental sampling technique. The data in this study were collected using an instrument in the form of a questionnaire. Data were analyzed using path analysis. The results showed that brand image has a significant effect on purchase intention with a path coefficient of (0.152), store atmosphere has a significant effect on purchase intention with a path coefficient of (0.769), purchase intention has a significant effect on purchasing decisions with a path coefficient of (0.305). ), brand image has a significant influence on purchasing decisions with a path coefficient of (0.140), store atmosphere has a significant influence on purchasing decisions with a path coefficient of (0.494), Purchase Interest cannot mediate the influence of the Brand Image variable on Purchasing Decisions This can be seen from a one-tailed probability 0.08417935> 0.05, the Purchase Interest variable can mediate the influence of the Store Atmosphere variable on Purchasing Decisions This can be seen from the one-tailed probability 0.00004590 <0.05
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