This research aims to find out the secret strategy applied in the marketing management of Mie Ewok Sukabumi Post COVID-19 towards the rise of MSMEs in the digital economy era. This study uses a qualitative approach with qualitative descriptive analysis and uses triangulation techniques to examine the data obtained from observations, interviews, FGDs, literature studies, and field visits. Based on the data that was collected, reduced, and the results of the FGD deepening, the findings from our analysis show that the secret survival strategy applied in Mie Ewok marketing management after COVID-19 towards the rise of MSMEs in the Digital Economy era, starting with personal branding and digital branding, digital media selection, business process strategy, online marketing, sales promotion, digital literacy readiness, and economic literacy. It is hoped that the survival strategy revealed is useful, feasible to be adopted and developed by other MSME actors to be implemented through marketing management by combining adaptability and survival in order to be able to rise again to continue to grow and have high competitiveness in the era of the digital economy. Qualitative descriptive analysis using this triangulation technique has enabled us to conduct an in-depth and detailed analysis of the business sector with the criteria of micro and small enterprises but has a narrow generalization capability for the larger business sector or industry. To overcome this limitation, future research is expected to use surveys covering the medium and large business sectors or other industries to test the findings and theories resulting from this research. The generalizations can be applied more broadly and guaranteed.
The purpose of this study was to determine the form of directive speech acts of Indonesian language teachers in the learning process. In this study primary data were collected directly by the researcher in the form of utterances and their context in the Indonesian language learning process that contained directive speech acts. There are three stages in this research, namely the provision of data, data analysis and presentation of data analysis results. The results of the study, in its realization, the use of utterances are still classified as directive utterances even though they are delivered using different modes and are not in accordance with what is said, namely the imperative, declarative, and interrogative modes. The use of command speech is a form of directive speech that is predominantly used by instructors during learning. In conclusion, the directive speech acts of teachers in the Indonesian learning process generally have varied forms, speech containing directive speech tends to be found when the teacher explains the material, and when the teacher gives an assignment. Keywords: Speech Acts, Directive, Indonesian Language Learning
The COVID-19 pandemic has had a serious impact on the health, economy, transportation, and other industrial crises. The implementation of the lockdown or PSBB has disrupted the operations of various economic sectors.Objectives: The purpose of this research is to describe the concept of the Quadruple Helix collaboration and the Quintuple Helix Innovation model as part of the collaboration, innovation, and synergy initiatives between multi actors to help find solutions in an effort to recover the national economy after COVID-19 in implementing government policies.Methodology: The research method used is the descriptive qualitative method using secondary data from various works of literature, such as books, articles, and home pages to access information data relevant to the Quadruple Helix collaboration concept, namely government, academia, company, and society. The analysis technique was carried out by descriptive analysis.Finding: Based on the research results, it can be seen that the Quadruple Helix collaboration concept is a solution for national economic recovery which can refer to the structure, process, input, and output.Conclusion: The Quintuple Helix Innovation model views more comprehensively the importance of adaptability and the suitability of interactions with social environmental conditions in every process from the structure, the process itself, input and output along with its evaluation.
Konstitusi sebagai dasar suatu negara memuat berbagai macam hak asasi manusia salah satunya hak atas pendidikan, tujuan penelitian ini yaitu untuk mengetahui alasan perlunya hak atas pendidikan diatur dalam konstitusi serta untuk mengetahui perbandingan hak pendidikan dalam Konstitusi Negara Republik Indonesia dengan beberapa negara di Asia Tenggara seperti Singapura dan Malaysia. Bentuk penelitian ini yaitu Yuridis Normatif menggunakan pendekatan komparasi. Penelitian ini fokus pada penelaahan terhadap norma hukum positif yang berkaiatan dengan hak pendidikan. Hasil penelitian ini menunjukkan perbandingan hak pendidikan Konsitusi Negara Singapura dan Malaysia menurut penulis lebih komprehensif dalam konstitusi negara Indonesia. Dengan perbandingan tersebut, maka dapat diketahui pengaturan hak atas pendidikan dari masing-masing negara sehingga dapat memberikan masukan guna amandemen UUD 1945 yang lebih berkeadilan.
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