Tourism is a dynamic system, and it has grown to a modern form from a conventional form in time. Many alternative products have emerged in the sector and the profile of tourism consumers has also changed in line with the change in the sector. In time, marketers have started to adopt a generational marketing approach more than an age-based marketing approach. This study examined the decisionmaking processes Generation Z used when deciding on a travel product, comparing their behaviours with those of Generation X and Y as the former generations of Gen Z, based on the stages of Cohen' s (1972) Theory of Tourist Behavior; "initiation", "information search", "assessment", "final decision", "during travel" and "post-travel". For this purpose, two research questions were developed exploring the consumption behaviors of Generation Z and comparing the findings of Gen Z with those of Gen X and Y. The quantitative method was used to collect the research data and an online survey was adapted from Husein et.al ( 2017) and administered to Gen X, Y and Z in Turkey through the convenience sampling method. 2084 participants completed the delivered survey (N for Gen X= 723, N for Y= 710 and N for Gen Z=651). Frequency analysis was performed on the data and the findings were interpreted accordingly. It was found that Gen Z differed from both Gen X and Gen Y in the examined parameters revealing a transformation from traditional tourist behaviour to modern tourist behaviour and relevant conclusions such as multi-generational marketing were drawn for more effective marketing of tourism products in the post-pandemic period. FACULTY OF TOURISM https://toleho.anadolu.edu.tr/ 2022, 4(1): 70-82
Travel websites have become one of the most influential tools in travel planning and they have been commonly used in today's travel world as access to the internet has become easier and more widespread thanks to technological advancements. This research intended to examine the perceptions of Turkish travellers regarding travel websites in terms of their perceived ease of use, perceived usefulness, perceived trustworthiness and behavioural intention to use information obtained through travel websites and their impacts on their travel planning and decision making processes. Simple random sampling method, which is a type of probability sampling, was used in data collection and 212 travellers from Turkey filled in the relevant questionnaire. Respondents were filtered with the help of filtering questions at the beginning of the questionnaire and only those living in Turkey and having used any travel websites in their travel planning were included in the study. The results obtained through relevant statistical analyses revealed that there is a positive relationship among perceived ease of use, perceived usefulness, perceived trustworthiness of travel websites and behavioural intention to use information obtained from such websites. The research also revealed that education level is a factor influencing travellers' decision-making process in the constructs explained in detail in the study.
Tourism has been gaining more shares in countries' economies. Therefore, countries are looking for alternative ways to diversify their tourism products to have a bigger share from tourism. Eskişehir is a province in Turkey which has been attracting more and more visitors and increasing its income from tourism. This study aims to find out the perceptions of the people in Eskişehir regarding faith tourism considering that residents' perceptions and attitudes are important for a successful promotion of faith tourism in a region. To base the study on a theoretical framework, a comprehensive literature review was conducted on faith tourism. Then the assets of Eskişehir which could have a potential for faith tourism were listed. A questionnaire was adapted and then used to gather the views of the people in Eskişehir regarding faith tourism. It was found that the people in Eskişehir did not perceive faith tourism as a threat in general; rather they perceived it as an opportunity for touristic development in the city.
Employee engagement (EE) has become a popular term in organisational management recently. In the relevant literature, the use of internal communication (IC) channels is claimed to be a significant factor in increasing employees' engagement levels. However, the number of research conducted on this issue within the hotel context in the tourism sector is very limited. Therefore, this research aimed to examine the use of IC channels and their effects on employees' satisfaction levels from their jobs, the meaningfulness of their work and their commitment levels to their organisations during the COVID-19 crisis. Questionnaire technique was used in the study for data collection and 389 employees from five-star hotels in different geographical regions of Turkey participated in the research. The results obtained with relevant statistical analysis indicate that there is a significant relationship between the use of IC channels and satisfaction levels of employees at Turkish hotel organisations.
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