“…Many destinations are eager to host contests and events or festivals for consumption by tourists (Florek & Insch, 2011), as well as provide touristic or leisure experiences with social and cultural perspectives (Kruger, Rootenberg, & Ellis, 2013). According to statistics from the World Religious Travel Association, over 300 million pilgrimage tourists have traveled to sacred sites, contributing an estimated US$18 billion of revenue to the industry (Gill, Packer, & Ballantyne, 2018;Uysal, 2019;Wright, 2007). Pilgrimages engender clear economic benefits due to the number of tourists participating in pilgrimages and the diverse services offered by disciples along pilgrimage paths.…”