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In 2013, for the first time in United States history, more than 50% of children younger than age one were minorities. Latinos are the nation's largest-growing minority group, and by 2050 are estimated to comprise 28% of the total U.S. population. Despite the exponential growth of minorities generally and Latinos in particular, landmanagement agencies have been slow in responding to these major racial and ethnic demographic shifts, particularly within the context of outdoor recreation activities. The purpose of this article is to show how Latino Outdoors is providing diverse and family-focused outdoor-recreation opportunities by using storytelling and cuttingedge social-networking technology to build avenues for access to public lands and a Latino-centered message of environmental awareness and belonging. In the past four years, Latino Outdoors grew from one person to 180 volunteers, 44 of whom function as volunteer leaders, and two paid full-time employees, all of whom have together organized outings in 14 states across the country. Storytelling and social media work as mechanisms to communicate the value of nature and interaction with the natural environment as part of a modern Latino identity. Engaging with cultural and ethnic diversity, Latino Outdoors and its partners have built a national network that values and advocates for the wealth of experiences that the environment and recreation can provide to the over 57 million Latinos in the United States, who are underserved by public land-management agencies. Through its use of storytelling and its online presence, the organization is creating a space for new social and cultural meanings of the outdoors using counternarratives that question normative American

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Purpose This paper aims to seek to provide a more comprehensive view of the determinants of experienced well-being by incorporating personal characteristics suggested to be significant predictors of global well-being, such as income, materialism, religiosity, community mindedness and sleep quality (Diener et al., 1999; Frey and Stutzer, 2002), as well as time-use activities (Kahneman and Krueger, 2006) and contextual elements, such as day of the week (Csikszentmihalyi and Hunter, 2003; Kahneman et al., 2004a) and the presence of companions, into a single model of predictive experienced well-being using the day reconstruction method (Kahneman et al., 2004a). Design/methodology/approach The authors applied the day reconstruction method to a sample of 1,823 episodes from 104 undergraduate students at a private university in Mexico to determine time assignment and emotional experience. Data were analyzed using a panel data regression model. Findings It is currently accepted that experienced well-being depends on how people assign their time; however, the results suggest marginal and interaction effects between time assignment and sharing activities with others. Individuals experience an increase in well-being when any activity is done with others, independent of the valence or the duration of the activity. Also, while money does not produce higher well-being, the share of the budget that is spent with others does cause people to experience more well-being. Finally, the results indicate that personal characteristics are equally important to experienced well-being. Research limitations/implications The sample was restricted to students; thus, to achieve external validity, it is necessary to replicate this analysis within different populations as well as groups of different ages and occupations. Originality/value The authors provided an integrative model of experienced well-being that combines personal characteristics, time assignment and contextual factors. In addition, this model provides a more accurate gauge of the impact of personal characteristics on well-being than previous studies by controlling for time assignment and by measuring the impact on experienced, rather than global, well-being.