This research refers to a previous study conducted by Matthew S. Crow, Chang-Bae Lee Jae-Jin andJoo (2011) and completed by Andy Myhill &Ben Bradford (2012
This paper aims to investigate the antecedents of environmental attitude and its influence on intention to visit sustainable tourism destination, which is moderated by individual green value. Purposive sampling method was used to collect the data from 370 respondents. The data was analysed using structural equation model. Out of the four antecedents, environmental identity and enjoyment of nature positively influence environmental attitude that leads to intention to visit. Results also showed that individual green value moderates the influence of environmental attitude on intention to visit sustainable tourism destination. This research suggests sustainable tourism marketers to create message that form positive environmental attitude. This study offers a conceptual model that focusing on environmental attitude as a key variable that is widely proven to be the best predictor of intention.
The purpose of the study is to examine the influence of green self-identity and global self-identity on green knowledge that leads to green trust and later, purchase intention towards green cosmetics. This study used purposive sampling method to collect data from 400 consumers that met the criteria: those who have used green cosmetics for the last six months. The time horizon for this study is cross-sectional. Structural equation modelling was used to test the hypotheses. The findings show positive effects of green self-identity and global self-identity on green knowledge, green knowledge on green trust as well as green trust towards purchase intention. Results of the study may assist the marketers of green cosmetics to create advertisements that emphasize consumers' green self-identity as well as factors that can increase consumers' knowledge and trust towards green cosmetics. Further research should incorporate other variables to improve the predicting power of the proposed model. This study is among the first to explore two types of identity in the field of green cosmetics.
This study investigated the influence of two service recovery strategies (apology and explanation) on recovery satisfaction. It also analyzed the role of green practice as a moderating variable on the influence of the two service recovery strategies on recovery satisfaction. The research design used was hypothesis testing. Research data was obtained from 40 respondents, collected using a non-probability method with a purposive sampling technique. The respondent criteria were environmentally-conscious hotel consumers who have experienced service failure in the last two years. Data analysis was done using multiple regression. The research results indicated that apology positively influenced service recovery satisfaction and green practice had a role as a moderating variable on the influence of explanation on service recovery satisfaction. Surprisingly, it turned out that explanation did not directly influence service recovery satisfaction, and green practice did not moderate the influence of apology on service recovery satisfaction.
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