The present study aims to understand the importance of gestational planning from the perspective of different generations of women. The article is qualitative, being carried out with mothers of different ages, range of income, social classes and family compositions. As a result the study reveals that the lack of planning of the post partum period hinders the first months of the life of the newborn and the mother. Finally, the study infers that gestational planning is important for the periods before gestation, gestation and post gestation, regarding the quality of life of the woman and the baby, as individuals more directly involved, as well as in what refers to changes in the family environment for others, such as the father, the grandparents, other children.
The current economic and global scenario presents constant changes, the apparel sector is in a continuous process of growth in the formal and mainly informal sectors, stimulating market competition, offering customers a wide variety of options for consumption, starting from this premise customers are becoming more demanding in the search for a quality service, that present a differential that meets their expectations. The present article sought to analyze the quality of care in the apparel trade in the city of Currais Novos - RN. In order to do so, a survey was initially carried out on Service Marketing and Customer Service, followed by a questionnaire with 04 (four) groups with participants aged between 09 (nine) and 60 (sixty) years. Thus, it is a qualitative case study with questionnaire application by e-mail. Through the results of the surveys, it was informed that the employee does not identify the client's needs, meet by means of people's acceptance, as well as the lack of qualification. The study concludes that the quality of service in the city of Currais Novos presents an unpreparedness to know its products and customers through its employees.
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