The present study examined the relationship between personality facets and risk perception using the Big Five model. A broad range of hazards was considered: energy production, pollutants, sex, deviance, addictions, weapons, common individual hazards, outdoor activities, medical care, and psychotropic drugs. Key personality facets that were most predictive of risk perception compared to (or in association with) age, gender, educational level, and personality factors were identified. They were moderation and tranquility (associated with energy production or pollutants), rationality and efficiency (associated with pollutants, sex, deviance, addictions, or weapons), creativity, imagination, and reflection (associated with energy production, pollutants, or common individual hazards), self-disclosure (associated with outdoor activities), and nurturance and tenderness (associated with sex, deviance, addictions, or medical care). These facets may be recommended for use in future studies on risk perception.
Because smoking is significantly associated with drinking, the consumption of alcohol can be associated with indirect consumption of tobacco (passive smoking), and alcohol and tobacco can have synergetic effects, the ways people perceive their combined effects were investigated. Information integration theory was applied, and the results showed that rather than representing the combined effects of tobacco consumption and alcohol consumption in a synergetic or summative way, the sample of 40 French adults apparently considered that indulging in only one of these two behaviors results almost unilaterally in maximal alteration of health. The two effects were seen to combine disjunctively, a way of perceiving the combined effects of the two substances that runs counter to current medical data on the subject.
The issue addressed in the study is: How do people perceive the combined effect of alcohol consumption and tobacco consumption on risks of cancer? The method used was an application of Information Integration Theory. Sixty-four participants of both sexes were asked to estimate the risk of cancer associated with a number of situations described by a tobacco-consumption level associated with an alcohol-consumption level. Participants were subsequently presented with a questionnaire concerning the way alcohol and tobacco consumption can cause cancer. Results showed that French adults apparently considered that indulging in only one of these two behaviours represents a maximum health risk. The two effects were seen to combine disjunctively which runs counter to current medical data. However, there was total contradiction between the participants' answers to the questionnaire concerning their knowledge and the information integration task.
The effect of specification of the target on risk evaluation was examined. A whole set of hazards, covering most of the domains, were considered: common individual hazards, outdoor activities, medical care, public transportation, energy production, pollutants, sex, deviance, and addictions. Three human targets were introduced: personal health risk (including personal risk of death), health risk for people in the country, and health risk for people in the world. The basic design was a between-subjects design. The first hypothesis was that risk judgments made in the "world" condition should be higher than risk judgments made in the "country" condition, and risk judgments made in this condition should be higher than risk judgments made in the "personal" condition. This is what was observed. The second hypothesis was that the target effect should differ as a function of the kind of hazards considered. This also is what was observed. In two domains--pollutants, and deviance, sex, and addictions--the target effect was important. It corresponded to about one-tenth of the response scale. In the four remaining domains, the target effect was unimportant or absent.
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