Purpose The purpose of this study is to detect the differences in satisfaction levels with regard to different elements of the city tourism offering during the season and off-season. Furthermore, the aim is to find out what factors determine the satisfaction of season and off-season tourists. Design/methodology/approach This paper is based on the results of a survey conducted during 2016 in Opatija and Rijeka (Croatia). The analyses were conducted on a sample of 1,249 respondents. Data analysis included principal component analyses, ANOVA and series of regression analyses. Findings Results confirmed that there is a significant difference in overall satisfaction, as well as in all five satisfaction dimensions, between tourists visiting the cities during the season and those visiting in the pre- and post-season. In addition, simple regression analyses revealed that tourists staying in those cities during the peak season expressed a statistically significant higher level of satisfaction than those visiting in the pre- and post-season. However, no statistically significant difference was found in overall satisfaction and in four out of five satisfaction dimensions, between pre- and post-season tourists. Practical implications The findings have relevant implications for destination managers in their further decisions aimed at developing a more satisfactory tourism offering in the season and off-season. Originality/value The main contribution of this paper lies in the connection between tourist satisfaction and the season of their visit, as previous studies have rarely considered the season when analysing tourist satisfaction with the destination offering.
Purpose -The main purpose of this paper is to find out the residents' perceptions and attitudes as well as what factors influence their support when cultural tourism development is concerned. City of Zagreb is chosen as research area as one of the most attractive continental destinations in Croatia that is hosting more and more visitors every year, so it was found necessary to find out the residents' perspective regarding this trend, particularly toward cultural tourism that has a great innovation potential. Considering the fact that cultural tourists appreciate the aspects of culture and experiences that are innovative and supported by the local population, the aim of this research is to find out the residents point of view where is tested if residents' perception of tourism impacts affect their attitude toward cultural tourism development. Methodology -In order to obtain the residents' attitudes and opinions, an on-site-survey was carried out. The questionnaire consists of three parts collecting the residents' attitudes towards different tourism impacts, their involvement in the tourism development, as well as their sociodemographic characteristics. Data analysis include descriptive statistics, reliability test as well as regression analyses. Findings -Study reveal the residents' opinions regarding impacts that tourism generates when City of Zagreb is concerned. Moreover, the results provide the information regarding the differences in the residents' support towards cultural tourism development considering their sociodemographic characteristic and their perceptions towards the tourism impacts. Contribution -The main contribution of this paper lies in the connection between residents' sociodemographic characteristics, perception of tourism impacts and support of cultural tourism development.
Purpose -This paper presents tourist attitudes regarding the off-season tourism offering of Rijeka and the Opatija Riviera, a seaside destination hosting about 2.2 million overnight stays per year. Since more than 54% of these stays are concentrated in the summer season, the destination is facing an issue of high seasonality. Therefore, an active approach is required that would result in higher tourist satisfaction in the off-season and bring about seasonality smoothing. Thus, the primary purpose of this study was to examine tourist perceptions of the tourism offering in the off-season with an emphasis on identifying the critical destination attributes that need to be improved. In that context, creative approach in creating tourism offering should be taken in terms of more appealing and innovative but still authentic tourism products. Design -A tourist on-site survey was conducted from January to May 2016. The assessment was carried out on a sample of 358 tourists who visited this destination. Methodology -Descriptive statistical analysis was performed on the socioeconomic, demographic and travel-related characteristic variables to obtain frequencies. T-test was performed to find out whether there are any significant differences between importance and satisfaction levels for each of the 22 attributes. IPA was performed to identify the critical performance factors that need to be addressed. Findings -T-test results confirmed that the majority of attributes of the destination offering (19 out of 22 attributes) have statistically significant negative gap scores indicating that satisfaction with those attributes is less than their importance to the respondents. IPA analysis produced fairly clear implications for management in the case of Rijeka and the Opatija Riviera in the offseason. Originality of the research -In this field of research, the novelty lies in investigating satisfaction with a variety of attributes of Rijeka and the Opatija Riviera's offering during the off-season.
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