This article investigates risk perceptions associated with pleasure travel. Psychophy sical scaling methods and multivariate analysis identified three basic dimensions of perceived risk: physical-equipment risk, vacation risk, and destination risk. Subsequent cluster analysis of the respondents based on the three risk dimensions identified three groups of travelers with substantially different risk perceptions regarding travel. The three risk groups differed in terms of the most recent trip taken and the benefits soughtfrom travel as well as basic demographic characteristics. Interestingly, relationships between risk perceptions and travel behavior appear to be situation-specific, suggesting that it may be difficult to generalize behaviors observed in the purchase of goods to travel decision making.
Mobile phones have evolved to be smart computers (smartphones) supporting a wide range of information services that can be accessed anytime and from (almost) anywhere. With the increasing number of users and greater incursion into people's life, smartphones have the potential to significantly influence the touristic experience. This study explores the mediation mechanisms of smartphones by examining stories provided by travelers related to their use of smartphones (and associated applications) for traveling purposes. The results reveal that smartphones change tourists' behavior and emotional states by addressing a wide variety of information needs. Importantly, the instant information support of smartphones enables tourists to more effectively solve problems, share experiences, and 'store' memories. The implications of these findings are important in that they suggest the huge potential of smartphones in changing many aspects of the tourism business.
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