The word "sustainable" is on everyone's lips and every publication; however, it is over-and misused as a trend for marketing and profit purposes, sometimes unethically for "greenwashing". This distortion creates an obstacle in creating a more sustainable world and leads authors to describe sustainable development and economic growth as oxymorons. This paper describes the relationship between sustainable development and economic growth and explains how sustainability reporting, particularly management, governance and social disclosures (GRI 100), could effectively stimulate economic growth. However, to reach a sustainable model, the paper recommends a mental and theoretical transformation in economic growth's perception to move from profit maximisation to optimisation. Finally, the manuscript calls to intensify research in this direction for a sustainable transformation of our society.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.