Chapter 13. Trade and logistics : the case of the wine industry

El-Moujabber, Maroun; Cardone, Gianluigi; Adinolfi, Felice; Pasquale, Jorgelina Di; Chami, Daniel El

doi:10.3917/scpo.cihea.2014.02.0245

Cited by 4 publications

(2 citation statements)

References 3 publications

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“…Lebanon is one of the best places to practice viticulture for its climatic, geographical conditions. The first modern winery dates back to 1857, when Jesuit Monks planted grape wines at Chateau Ksara in the Bekaa Valley (Capone et al , 2014). It was followed by others like “Domaine des tourelles” in 1868 by Pierre Louis Brun (Moukarzel, 2016).…”

Section: Methodsmentioning

confidence: 99%

Segmentation of wine consumers based on level of involvement: a case of Lebanon

Köksal

2020

BFJ

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PurposeThe purpose of this study is to segment Lebanese wine customers based on their level of involvement with wine. It also profiles them on the basis of wine drinking motivations, wine attributes and information sources, wine consumption and purchasing behaviour and socio-demographic characteristics.Design/methodology/approachThe data in the study was collected from the main supermarkets, hypermarkets and special liquor outlets as well as upscale restaurants serving alcohol in the Lebanese capital, Beirut, through a structured questionnaire. Out of 700 people approached, only 498 surveys were collected. After splitting consumers into three different segments: high, moderate and low involvement, the study clearly profiles the groups by employing principal component analysis, ANOVA and chi-square analysis.FindingsAfter splitting consumers into three different groups based on involvement with wine; high, moderate and low, the study clearly identified the differences between groups regarding wine attributes, information sources, purchasing and consumption and socio-demographic characteristics.Originality/valueAlthough there are plenty of studies on the examination of wine consumers in the literature from diverse countries, this is the first study investigating wine consumers based on wine involvement in a Middle Eastern country, Lebanon.

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Section: Methodsmentioning

confidence: 99%

Segmentation of wine consumers based on level of involvement: a case of Lebanon

Köksal

2020

BFJ

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“…Wine has been made for at least 5,000 years, since the Phoenicians, who lived in Lebanon, domesticated grapes and perfected viticulture in the ancient world. Modern wine production dates back to 1857 when Jesuit monks planted grapevines at Chateau Ksara in the Bekaa Valley (Capone et al, 2014…”

Section: Methodsmentioning

confidence: 99%

Differences among baby boomers, Generation X, millennials, and Generation Z wine consumers in Lebanon

Köksal

2019

IJWBR

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Purpose The purpose of the study is to group Lebanese wine consumers based on generational cohorts. It also explores the characteristics of the customers in each group based on wine attributes, information sources, wine consumption, purchase behaviour and socio-economic characteristics. Design/methodology/approach The data in the study were collected from the main supermarkets, hypermarkets and special liquor outlets, as well as upscale restaurants serving alcohol in the Lebanese capital, Beirut, through a structured questionnaire. Respondents were intercepted by using convenience sampling. Out of 700 people approached, 444 surveys were collected. Findings After splitting consumers into four different generational groups, namely, baby boomers, Generation X, millennials and Generation Z, the study clearly identified the differences between generations regarding wine attributes, information sources, purchasing and consumption and socio-demographic characteristics. Originality/value Although there are numerous studies on the investigation of wine consumers in the literature from various countries, this is the first study looking at wine consumers in one of the Middle Eastern countries, Lebanon.

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Effect of drought on aquaporin expression in grafted and ungrafted grapevine cultivars

Koç

Cangi

Yıldız

2023

Ciência Téc. Vitiv.

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Drought stress severely affects growth, development and productivity in most agricultural crops. Since ancient times, rootstocks have been used to enable crop cultivation in unsuitable soil conditions. In the present study, three factors were evaluated: 1) cultivar: Vitis vinifera L. cv. ‘Horozkarası’ (drought-tolerant) and cv. ‘Kabarcık’ (drought-sensitive) were used; 2) rootstock: each cultivar was self-rooted and grafted onto ‘Rupestris du Lot’ rootstock; 3) drought stress: half of each cultivar/rootstock combination underwent drought stress and the other half was irrigated at field capacity for seven days. In order to estimate the responses of the cultivars, relative water content, proline content and aquaporin isoform expression levels (VvPIP2;1, VvPIP2;2, VvTIP1;1, and VvTIP2;1) were quantified. The results revealed that drought stress caused more reduction in relative water content (RWC) in ‘Kabarcık’ cultivar (drought-sensitive) than in ‘Horozkarası’ cultivar (drought-tolerant). Proline content increased in both cultivars in response to drought stress but to a relatively greater extent in the grafted ‘Kabarcık’ cultivar. Considering expression levels of genes, VvPIP2;1, VvPIP2;2, and VvTIP2;1 were downregulated whilst VvTIP1;1 was upregulated in the leaf. Both ‘Horozkarası’ and ‘Kabarcık’ cultivars showed similar trends in terms of their responses to drought stress. Grafting significantly increased the proline content in both cultivars exposed to drought stress. The rootstock conferred better drought protection to ‘Kabarcık’ cultivar than to ‘Horozkarası’ cultivar.

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Chapter 13. Trade and logistics : the case of the wine industry

Cited by 4 publications

References 3 publications

Segmentation of wine consumers based on level of involvement: a case of Lebanon

Segmentation of wine consumers based on level of involvement: a case of Lebanon

Differences among baby boomers, Generation X, millennials, and Generation Z wine consumers in Lebanon

Effect of drought on aquaporin expression in grafted and ungrafted grapevine cultivars

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