Purpose – The purpose of this paper is to identify the factors that differentiate customers with high intentions to adopt mobile banking from others. This study examined the effect of perceived usefulness, ease of use, perceived credibility, trust, normative pressure, self-efficacy, compatibility, and trialability. It also included demographics as control variables. Design/methodology/approach – The data were collected using the snowball approach. The respondents filled in a structured questionnaire in February 2014 in Beirut, Lebanon. In total, 800 responses were received, 776 of which were completed and analysed. Findings – This study showed that perceived compatibility, trialability, perceived usefulness, ease of use, perceived credibility, and trust positively and significantly discriminate high-mobile banking adopters from low adopters. This study also found that perceived self-efficacy separates customers through their willingness to adopt mobile banking. Originality/value – Although a handful of studies examined the adoption of mobile banking, the factors differentiating customers with high-adoption intentions from other customers have not been extensively addressed in the literature. In an attempt to at least partially address these factors, this study attempts to identify those that lead to high-adoption intentions in Lebanon.
Purpose The purpose of the study is to group Lebanese wine consumers based on generational cohorts. It also explores the characteristics of the customers in each group based on wine attributes, information sources, wine consumption, purchase behaviour and socio-economic characteristics. Design/methodology/approach The data in the study were collected from the main supermarkets, hypermarkets and special liquor outlets, as well as upscale restaurants serving alcohol in the Lebanese capital, Beirut, through a structured questionnaire. Respondents were intercepted by using convenience sampling. Out of 700 people approached, 444 surveys were collected. Findings After splitting consumers into four different generational groups, namely, baby boomers, Generation X, millennials and Generation Z, the study clearly identified the differences between generations regarding wine attributes, information sources, purchasing and consumption and socio-demographic characteristics. Originality/value Although there are numerous studies on the investigation of wine consumers in the literature from various countries, this is the first study looking at wine consumers in one of the Middle Eastern countries, Lebanon.
Purpose -To examine how companies are affected by economic crises, to assess the effects of marketing strategies on company performance in such conditions, and to identify those that can help companies to maintain successful performance despite turbulence in the operational environment. Design/methodology/approach -A structured questionnaire contained questions relating to 21 marketing strategies, associated with the elements of the marketing mix, plus a "general marketing strategies" category. It was completed by 172 Turkish companies, drawn from a national frame of 1,000. Data were analysed by factor analysis, with performance criteria set as the dependent variable. Results are reported for each of the elements of the marketing mix. Findings -Companies that modify their strategies appropriately can maintain or improve their performance in times of crisis. Conclusions and recommendations identify the strategic changes most likely to achieve that outcome, measured mainly in terms of sales, market share and profitability. Research limitations/implications -Subjective measures of performance were used because of practical obstacles to obtaining objective financial data from the sample, which would have severely reduced the response rate. Future studies should include such data in the analysis. They might also cross-index findings by company size, industry sector and market scope, and take account of company resources and skills. Practical implications -The findings provide valuable insights for decision makers and marketing planners in times of economic crisis, specifically in the Turkish context but potentially in general. Originality/value -Adds a specific focus on marketing strategies to existing studies of general measures taken by companies during economic crises.
Purpose – The purpose of this paper is to identify the factors affecting male fashion leadership behaviour. The study examined the effect of fashion consciousness, fashion knowledge, mood enhancement, decision-making confidence and brand switching as the psychological factors. It also included the influence of behavioural factors such as the information sources, attributes of purchasing fashion clothing and type of retailers on male fashion leadership. Design/methodology/approach – The data were collected through a structured questionnaire distributed in the main shopping districts of Beirut, Lebanon, during March 2012. Findings – The study uncovered that fashion consciousness, fashion knowledge, confidence in decision making and mood enhancement are to be the most important psychological factors influencing male fashion leadership behaviour. The study also found that frequency of reading fashion magazines is negatively and significantly affecting fashion leadership. Male fashion leaders use colleagues and friends as the main information sources for fashion. The effect of attractiveness, brand name, store image and quality of clothing is positive and significant whilst value for money negatively and significantly influences male fashion leadership. Male fashion leaders mainly shop from specialty shops, chain stores, department stores and the internet. Originality/value – Although there are a handful of studies which examined female fashion leadership, the male fashion leadership concept has not been extensively addressed in the literature. In an attempt to at least partially address this, the study attempts to identify the factors affecting male fashion leadership behaviour in Lebanon.
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