The dominant approach to combating the illegal wildlife trade has traditionally been to restrict the supply of wildlife products. Yet conservationists increasingly recognize the importance of implementing demandside interventions that target the end consumers in the trade chain. Their aim is to curb the consumption of wildlife or shift consumption to more sustainable alternatives. However, there are still considerable knowledge gaps in understanding of the diversity of consumer motivations in the context of illegal wildlife trade, which includes hundreds of thousands of species, different uses, and diverse contexts. Based on consultation with multiple experts from a diversity of backgrounds, nationalities, and focal taxa, we developed a typology of common motivations held by wildlife consumers that can be used to inform conservation interventions. We identified 5 main motivational categories for wildlife use: experiential, social, functional, financial, and spiritual, each containing subcategories. This framework is intended to facilitate the segmentation of consumers based on psychographics and allow the tailoring of interventions-whether behavior change campaigns, enforcement efforts, or incentive programs-to the specific context in which they will be used. Underlining the importance of consumer research and collaborating with local actors is an important step toward promoting a more systematic approach to the design of demand reduction interventions.

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Engaging in competitive sports as a youth can have many health benefits, but recent studies also report a high risk for injury. The long-term purpose of this Swedish research program is to develop a framework for safe track and field training for young athletes (aged 12-15 years). The aim of this study was to establish what is perceived to contribute and cause injuries in youth track and field by compiling the best available experiential knowledge about the underlying factors and use this knowledge to identify appropriate areas to handle these in practical ways. Nine focus group interviews with in total 74 participants and confirming interviews with five individuals were performed in seven Swedish regions. Qualitative research methods were used for data analysis. Injuries in youth athletes were not considered to be strictly the result of individual factors but rather the result of the interactions between factors at different levels. Three major factors emerged as follows: Insufficient knowledge for athletic development in daily practice; shortsighted communities of practice and sports policies not adjusted to youth; and societal health behaviors. The experiential knowledge in the national sporting community suggests that if effective and sustainable injury prevention processes are to be implemented for youth track and field, an ecological (holistic-developmental) approach to injury prevention is needed. Such an approach allows a longitudinal development-focused strategy for prevention that spans an athlete's entire career.

The dominant approach to combating the illegal wildlife trade has traditionally been to restrict the supply of wildlife products. Yet conservationists increasingly recognise the importance of implementing demand-side interventions that target the end consumers in the trade chain. Their aim is to curb the consumption of wildlife or shift consumption to more sustainable alternatives. However, there are still considerable knowledge gaps in our understanding of the diversity of consumer motivations in the context of illegal wildlife trade, which includes hundreds of thousands of species, different uses, and diverse contexts. We developed a typology of common motivations held by wildlife consumers that can be used to inform conservation interventions, based upon consultation with multiple experts from a diversity of backgrounds, nationalities, and focal taxa. We identified five main motivational categories for wildlife use: experiential, social, functional, financial, and spiritual, each containing sub-categories. This framework is intended to facilitate more nuanced approaches to demand reduction, such as the tailoring of interventions—whether behaviour change campaigns, enforcement efforts, or incentive programmes—to the specific context in which they will be used. It is an important step towards producing a more systematic approach to designing demand reduction interventions that are more likely to succeed.

Currently listed as Endangered on the IUCN Red List of Threatened Species, the Straw-headed Bulbul Pycnonotus zeylanicus is being driven towards extinction throughout most of its range by unregulated illegal trade supplying the demand for songbirds. We conducted surveys of bird markets in North and West Kalimantan, and Central, West and East Java between July 2014 and June 2015, and observed a total of 71 Straw-headed Bulbuls in 11 markets in eight cities. Comparing our data with the literature, we found that as numbers in markets are decreasing, prices are increasing to over 20 times the prices recorded in 1987, indicating that numbers in the wild are diminishing. This is corroborated by widespread extirpations throughout their range and reports from traders that Straw-headed Bulbuls are increasingly difficult to locate, while demand from consumers remains high. Concerted efforts from a variety of stakeholders are urgently needed to prevent the extinction of this species in the wild. We recommend that the Straw-headed Bulbul be included in Indonesia's list of protected species, considered for uplisting to Critically Endangered on the IUCN Red List and listed in Appendix I of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). We also urge the Indonesian Government to effectively enforce existing laws, targeting the open bird markets to shut down the trade in this and other threatened species.

Reptiles are traded globally for medicinal purposes. Historic qualitative accounts of reptiles used as medicine in Morocco are numerous, but contemporary quantitative data are rare. In 2013- 2014, we surveyed 49 wildlife markets in 20 towns throughout Morocco, plus the Spanish exclaves of Ceuta and Melilla. We recorded 1,586 specimens of at least nine species for sale in 14 of the Moroccan markets with a combined value of about US $100,000. The most prominent markets were those in Marrakesh, Meknes, Casablanca, and Fez, with the former two cites trading equal quantities of dried and live specimens and the latter two trading mainly dried specimens. Common species were the Mediterranean chameleon (Chamaeleo chamaeleon) with 720 specimens (506 dried, 214 alive) and the Bell’s Dabb lizard (Uromastyx acanthinura) with 428 specimens (247 dried, 181 alive), both traded in 10 markets, and spur-thighed tortoise (Testudo graeca; 57 carapaces), for sale in eight cities. Over 200 African rock python (Python sebae) skins were identified and may have been illicitly imported from other parts of Africa. The turnover of Mediterranean chameleon and Bell’s Dabb lizard specimens after four weeks as measured by repeat surveys was 66% for both species, resulting in an estimated annual turnover of 1,520 chameleons (range 921–2,303) and 775 lizards (range 364–1,174). Despite legal protection and regulations locally within Morocco and internationally through CITES, reptiles are commonly and openly traded for medicinal purposes throughout Morocco. However, traders are not forthcoming in conveying the legal status of these species and restrictions on trade to potential buyers. Increased enforcement of existing wildlife protection legislation is needed to prevent this exploitation from the illegal wildlife trade that could negatively impacts imperiled species.

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Citation for published item:ferginD hniel nd etoussiD dek nd tersD i¢ n @PHIVA 9ynline trde of frry mques w sylvnus in elgeri nd worooF9D fiodiversity nd onservtionFD PU @PAF ppF SQIESQRF Further information on publisher's website:The nal publication is available at Springer via https://doi.org/10.1007/s10531-017-1434-5.Additional information: Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details.