Users who downloaded this article also downloaded: (2016),"Organizational structure and enterprise systems implementation: theoretical measures and a benchmark for customer teams", Information Technology & People, Vol. 29 Iss 3 pp. -
Access to this document was granted through an Emerald subscription provided by emerald-srm:172635 []
For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.
About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.
2016),"The study of the antecedents of knowledge sharing behavior: the empirical study of Yambol online test community", Internet Research, Vol. 26 Iss 4 pp. -Permanent link to this document: http://dx.
Purpose
– The purpose of this paper is to explore the model of enhancing the electronic word-of-mouth (eWOM) effects through the virtual community by discussing the relationship among sense of virtual community, social influence and eWOM effects.
Design/methodology/approach
– This research adopted structural equation modeling to test the proposed model, and the structural model showed a good fit. This research sample consisted of 492 members who have used Facebook for at least half-a-year.
Findings
– The results indicated that sense of virtual community had effects on normative influence, informative influence, and perceived eWOM review credibility. Both social influence and perceived eWOM review credibility had effects on eWOM review adoption. Social influence in virtual community partially mediated the relationship between virtual community members’ sense of virtual community and perceived eWOM review credibility. Virtual community members’ perceived eWOM review credibility partially mediated the relationship between normative/informative influence and eWOM review adoption.
Practical implications
– This study discussed conclusions and managerial implications of the findings.
Originality/value
– This research filled a void that most of the previous studies in this area focussed on a single social interaction perspective. The authors argued that community studies should incorporate and distinguish SOVC and social influence factors.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.