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Users who downloaded this article also downloaded: (2016),"Organizational structure and enterprise systems implementation: theoretical measures and a benchmark for customer teams", Information Technology & People, Vol. 29 Iss 3 pp. - Access to this document was granted through an Emerald subscription provided by emerald-srm:172635 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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The purpose of this research is to investigate how an overall store price image (OSPI) is formed and subsequently influences repurchase intentions in retail settings. In addition, the moderating role of retail store formats and store images in the proposed model are examined. Six hundred and fifty-nine respondents, who were intercepted in front of discount and department stores, participated in this study. Structural Equation Modeling was used to test the research hypotheses. The results showed that price value, price fairness, and price pleasure images influenced the OSPI and subsequently led to repurchase intentions. The effects of the antecedents on the OSPI were different between discount and department stores. In addition, higher levels of store images were found to strengthen the effect of the OSPI on repurchase intentions. Downloaded by [JAMES COOK UNIVERSITY] at 05:59 16 March 2015

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