The aim of the paper is to describe the phenomenon of the Night of Legends in Latvia particularly focusing on the case of manors in Jelgava county. This event aims to preserve and promote local cultural heritage by active involvement of local community members and visitors (individuals, amateur groups, local businesses, schools, etc.). Thematic activities in manors and palaces are targeted to raise interest and cooperation, what in turn extends the tourist season. The event is organized by the Latvian Association of Castles, Palaces and Manors. The paper includes an analysis of the event’s offer in the context of preservation of cultural heritage as well as interviews with tourism specialists from Jelgava county, particularly involved in organizing the Night of Legends.
According to the Actor Network Theory, the local food system is a set of interconnected processes and social agents including municipalities as a business environment. In the context of rural studies, support for local food producers is important for local communities. By content analysis of the information available on the websites of Zemgale region’s municipalities and the opinions of municipal specialists on local support measures for entrepreneurs, the aim of the paper was to identify the activities of municipalities in local food systems. Within a context of local food systems, the authors revealed that municipalities in Zemgale region provide support activities in two main directions: food businesses and tourism activities. The analysis of business support measures showed that local food producers in municipalities are promoted and supported in a number of ways through branding, special events and trade facilitation, seminars and annual awards. Activities in the field of tourism revealed cooperation, involving local food producers in the tourism system and ensuring the recognition of local food products to a wider group of consumers. Integrating local food businesses into tourism routes and thematic activities, in other words making locally produced food an integral part of the tourism product, develops small and medium-sized enterprises that contribute to the socio-economic resilience and environmental sustainability of rural communities, local innovations and creativity. In Zemgale, municipal activities for support of local food producers in the context of COVID-19 crisis are strengthening rural communities thus supporting and helping entrepreneurs to adapt to changes.
The role of local food products in the food system of West European countries tends to increase. Currently, the economic aspects of food in most of the western world are no longer dominant in decision-making, and consumers are willing to pay more for prosocial food. The present research examines support for prosocial food among consumers in Latvia. A consumer survey conducted in Latvia (n = 1000) revealed attitudes and behavior in relation to: (a) food and shopping convenience values; (b) economic values; (c) prosocial values of food consumption (local and environmental friendly food). The purpose of the survey was to make quantitative measurements that reveal the main trends in the society of Latvia and what values are important for consumers, depending on their family status, level of education, place of residence and income level. The scientific discourse reveals that more support for prosocial food is observed among higher-income households living in a city which have children and higher education. Surprisingly, the research results did not confirm this. Although the support of this consumer segment for such food is relatively high, it is lower than that of other consumers. Perhaps the explanation should be sought in the broader context of life values, e.g., sentimental feelings caused by travel rather than belongingness to a particular place; or, it is possible that hedonism prevails in the awareness of social and ecological reality and each person’s responsibility for it, which could be further research problems.
The aim of the research is to study the role of local food in local economy of rural communities particularly emphasizing support measures for local food producers. The research is based on the literature review and empirical data from three online focus group discussions with representatives of local municipalities, local food producers and their organizations, tourism information centres and researchers. Local food networks diversify rural economy, promote greater economic independence and local potential, improve the area's image, reduce impact on local environment. Also, consumers become more aware of origin and quality of the products they consume, therefore often choose local products. Local food system involves a number of mutually interacting human and non-human actors. The most important human actors in the local food system are producers, local governments (policy level of the county), state institutions (responsible for normative regulations, control and support schemes at national level), and associations formed by the food producers themselves, which mainly unite producers of specific products or territorial producers close to the territory. Support schemes, legislation, and technological solutions such as websites and cooperation platforms can be considered as non-human actors. Analysis of the focus group results revealed that in part of rural municipalities (rural communities) there are strong support measures and schemes for local food producers whereas in a number of counties cooperation with policy makers and actors from local food systems should be improved. One of the most important missing element in the food system is cooperation and exchange of information.
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