The objectives of the assessment is to increase the development of more widespread cultivation of medicinal plant and empowering the economic comunity. The assessment is an analytical descriptive with information and primary data was gathered through various methods such as audience with key informant and discussion. Secondary data was gathered through scientific publication review. At present Indonesia has around 9,600 species of medicinal plant which has bright business prospects. World Health Organization in 2014 recommended the use of medicinal herbs for the prevention and treatment of chronic, degenerative, and cancerous diseases. Therefore, the world demand of medicinal herbs continues to increase. However, the development of medicinal plant cultivation in Indonesia has not been able to develop properly. The main problem encountered is that there are still many farmers who are reluctant to cultivate these medicinal plants because product of medicinal plant market is classified in the "grey market' which is unclear of the buyer and the price standard. Therefore, the assessment is carried out to develop an entrepreneurship model in relation to the role as a bridge between the farmers of medicinal plants and the medicinal herb processing industry. The main actors in this model are farmers, entrepreneurs, and medicine herb processing industry. The results of the assessment indicate that the development of medicinal plants entrepreneurship needs to be supported by providing several access facilities to technology, access to information, access to capital, and access to market. The development of the entrepreneurship can shorten the trade chain of medicinal plants product market where it will lead to build profitably synergy among the entrepreneur, medicinal plant farmer and medicinal herbs processing industry. Furthermore it is hoped that it will become triggers to the cultivation of medicinal plants more widespread and sustainably.
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