The article describes the structure of information flows in company management based on the development of innovative potential and in the context of digitalization. The scheme of moving the project groups of the company management system is presented. A matrix of managerial relationships between the participants of the company management system is built taking into account the development of the innovative potential. It is concluded that at an industrial enterprise without the introduction of digitalization, the information flow running is impeded, which significantly affects the quality and speed of management decisions. The main reasons for the ineffectiveness of management decisions are identified. Given the possible ways to improve management efficiency in the context of digitalization, the authors developed a model of information flows of the company management system that implements innovative potential. Calculations are made of the time required to quickly transfer a managerial decision from the upper management level to the lower one, so that the top-level manager quickly learns about any changes that have occurred in the system. It is concluded that it is necessary to provide a single information space for all participants in the company management system in the context of digitalization, reducing the time spent on information exchange to almost zero. The authors summarized the research with the concept that the construction of a single company management information system can significantly reduce the time for the transfer of managerial decisions due to the fact that the participants in the management chain can perform their work in parallel. When developing the architecture of a company's management information system and choosing a structure for its construction, it is necessary to take into account exactly which time commitments have the key impact on the length of management decision-making in the context of digitalization.
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