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In this paper we demonstrate that robust estimators improve the reliability of estimates of beta coefficients on small, thinly traded stock markets. We outline several different types of robust and bounded influence regression estimators and assess them using a jackknife methodology on data from the Johannesburg Stock Exchange. The empirical evidence confirms the hypothesis that robust estimators are more efficient than least squares estimators and indicates that least squares estimators may over-estimate systematic risk in some cases. Copyright Blackwell Publishers Ltd 1998.

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