PurposeThis paper aims to examine the creation of a workshop series designed to help graduate students obtain the needed library research skills.Design/methodology/approachUsing feedback from graduate students, a library user education series of workshops was developed and later revised. Significant effort was made to apply effective marketing strategies to enhance the programs' success.FindingsGraduate students are eager for workshops that are focused on developing the needed library research skills.Practical implicationsWhen developing a workshop series, feedback from the intended audience enriches the program. Furthermore, repeated fine‐tuning of content and publicity improves the final product.Originality/valueThis paper describes an innovative approach to develop and implement a graduate‐focused library instruction workshop series. The creative use of marketing strategies to incorporate ongoing user feedback and advertise the availability of sessions can significantly enhance the efficacy of a workshop series.
In the land of the Georgia Tech Yellow Jackets, we are "swarming" the campus with a multi-targeted publicity campaign. The Library's newly formed Information Services Marketing Group has launched several dynamic initiatives in 2005 -- all in an effort to raise the profile of the Library, to increase gate count and resource usage, and to expand campus-wide partnership opportunities in a fast-paced urban environment. Shattering the image of the library as a book mausoleum, our new programs include Tuesday Talks, an afternoon speaker series spotlighting exciting campus research, and T-Paper, a hip, student-oriented restroom newsletter. Emerging projects include a stereotype-bursting library entry in the University's Homecoming Parade and posters of "STAR" student-athletes promoting library resources. The Marketing Group is meeting some key challenges facing today's academic science libraries, by fostering campus connections, creating new collaborative opportunities with faculty, and helping to rebrand our Library as a progressive 21st century "apiary." [ABSTRACT FROM AUTHOR]
The role of librarians today continues to evolve in response to the needs of their academic community. Personal Knowledge Management (PKM) is one example of an untapped arena for outreach and instruction for librarians. To fully embrace this new facet of contemporary research and academic work will require librarians to learn new skills and utilize creative, big-picture thinking to create services and guidance for the faculty and students that they serve. This article will provide an introduction to PKM theories, exploring some of the key tools that support PKM practices. The article will present several examples illustrating some of the outreach and instruction opportunities for librarians as well as exploring some of the possible future directions of PKM where librarians could play a vital support role for their academic communities.
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