PurposeThis paper aims to examine the creation of a workshop series designed to help graduate students obtain the needed library research skills.Design/methodology/approachUsing feedback from graduate students, a library user education series of workshops was developed and later revised. Significant effort was made to apply effective marketing strategies to enhance the programs' success.FindingsGraduate students are eager for workshops that are focused on developing the needed library research skills.Practical implicationsWhen developing a workshop series, feedback from the intended audience enriches the program. Furthermore, repeated fine‐tuning of content and publicity improves the final product.Originality/valueThis paper describes an innovative approach to develop and implement a graduate‐focused library instruction workshop series. The creative use of marketing strategies to incorporate ongoing user feedback and advertise the availability of sessions can significantly enhance the efficacy of a workshop series.
In the land of the Georgia Tech Yellow Jackets, we are "swarming" the campus with a multi-targeted publicity campaign. The Library's newly formed Information Services Marketing Group has launched several dynamic initiatives in 2005 -- all in an effort to raise the profile of the Library, to increase gate count and resource usage, and to expand campus-wide partnership opportunities in a fast-paced urban environment. Shattering the image of the library as a book mausoleum, our new programs include Tuesday Talks, an afternoon speaker series spotlighting exciting campus research, and T-Paper, a hip, student-oriented restroom newsletter. Emerging projects include a stereotype-bursting library entry in the University's Homecoming Parade and posters of "STAR" student-athletes promoting library resources. The Marketing Group is meeting some key challenges facing today's academic science libraries, by fostering campus connections, creating new collaborative opportunities with faculty, and helping to rebrand our Library as a progressive 21st century "apiary." [ABSTRACT FROM AUTHOR]
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