Este texto tem como proposta oferecer as bases teóricas para a compreensão das implicações éticas da cultura do consumo e da mídia na constituição subjetiva da infância. Como estratégia metodológica, enfatizamos a articulação de diferentes autores, sobre questões que abarcam os temas relativos à subjetividade, ao consumo e à mídia com fragmentos de entrevistas realizadas com pais, professores, crianças e adolescentes, abordando as transformações intersubjetivas na contemporaneidade. Na medida em que a construção do saber se dá na interlocução entre diferentes vozes que se posicionam no mundo e sobre o mundo, este texto pretende ser uma oportunidade de diálogo e conhecimento para elucidar os desafios da nossa época.
This text's proposal is to offer the theoretical basis to the understanding of the ethical implications of the consumer's culture and media in the subjective constitution of childhood. As a methodological strategy we emphasize the articulation of different authors, with questions which embrace themes related to subjectivity, consume and media, with fragments from interviews carried out with parents, teachers, children and adolescents, approaching the intersubjective transformations in contemporary times. As long as the construction of knowledge takes place in the conversation between different voices which reveal their view in the world as well as about the world, this text intends to be an opportunity of dialogue and knowledge to elucidate the challenges of our time
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